About GenAlpha

Our Values

GenAlpha is a team of leaders from Manufacturing, Information Technology, Technical Publications and Customer Service. We believe in maximizing the growth potential of our customers by combining the right people and right technology. We have built an impressive track record of helping companies realize their potential.

Guiding Principles

  • Do the Right Thing

  • Learn and Share

  • Do Something that Matters

  • Keep it Simple

  • Foster Relationships

  • Make Long Term Progress

Kris Harrington


Kris Harrington is responsible for successfully delivering our solutions to customers around the world. This responsibility includes translating executive vision and customer’s needs into our product road map. Kris has over ten years of experience in global manufacturing, six of those years spent in various countries implementing strategies outside of the United States.

Her previous roles in manufacturing include Product Management, Aftermarket Sales, and Alliance Management. Kris brings high energy to any project implementation from initial project planning through execution.

Bob Zastrow

Business Development

Bob earned a BS in engineering but moved directly into customer facing roles in the business world. He has over 25 years in customer and dealer facing environments for manufacturing companies. Using his experience, he lead the smooth transition and assimilation of aftermarket sales and operations during three major acquisitions and one multi-billion dollar divestiture. He has also been the aftermarket lead on multiple ERP implementations/conversions in multiple locations around the globe.

The combination of strategic and tactical experience in Product Management, Pricing, Inventory Management, Project Management, Maintenance Contracts, and Global Alliance development along with technical background allow Bob to bring a very unique broad range of expertise and experience to each new Genalpha engagement.

Suman Radhakrishna


Subrahmanya (Suman) Radhakrishna is a successful serial entrepreneur and a seasoned IT executive. In conjunction with being the Technology Leader for Genalpha, Suman is the current Chairman, President & CEO of ThoughtFocus Technologies INC, a product engineering and software solutions company that he founded in 2004 and TF Payments Inc., a product and services company in the Payment Card Industry that he co-founded in 2010.

He serves on the Board of Renew Systems Pvt. Ltd., a private corporation based in India catering to the IT needs of the new age schools in the education sector. Suman has successfully led teams and managed projects in the IT consulting world in the areas of ERP implementation, business intelligence, custom software development, and systems integration.

He started his career in the IT education industry as a faculty member in India’s premier IT training corporation, NIIT Ltd. Suman holds an honor’s diploma in Systems Management from NIIT, a Bachelor of Science degree in Physics, Mathematics and Electronics from the University of Mysore, and an MBA from Texas A&M University, with specialization in International Business.

Have questions? Get in touch with an aftermarket strategist