BRING YOUR PARTS CATALOG ONLINE

Fully Integrated B2B eCommerce Platform

Dramatically improve the customer buying experience,
expand market reach, and boost operational efficiencies
with Equip - a powerful eCommerce and eCatalog solution.

Experience Equip with a Demo

Trusted by Equipment Manufacturers and Dealers All Over the World

Why Choose Equip?

Improve Buying Experience

Allow customers to effectively search for items, request quotes, submit orders, and review previous purchases.

Increase Product Sales

Expand your market presence by showcasing your entire parts catalog to scores of new online customers.

Get Actionable Insights

Gather valuable customer data to improve your offerings and fine tune pricing and inventory strategies.

Offer an Interactive and Intuitive Buying Experience

Equip integrates tools to drive decision making, brings convenience to your customers and streamlines inventory management.

Product Search

Boost your product sales through an easy-to-search, product eCatalog with 24/7 ordering availability.

BOM Explosions

Allow customers to use bill of material (BOM) structures when shopping to identify the part they need to replace.

Serial Number Search

Reduce order errors and allow customers to easily find what they need with serial number search.

System Integrations

Seamlessly orchestrate integrations between Equip and your existing ERP or other business systems.

2D and 3D Parts Display

Use your engineering data to create interactive 2D and 3D, image-driven, technical catalogs in real-time.

Website Analytics

Review data in an easy-to-use, real-time, dashboard format for clearer and faster decision making.

See What Our Customers Have to Say

"Partnering with GenAlpha was a strategic move not only because they offer the Equip eCommerce solution, but also because their manufacturing expertise is second to none. This is an important decision for Broce Broom and will allow us to maintain our position as a leader in production by offering innovative aftermarket solutions to our industry."

Alan Vance

CEO of Broce Manufacturing

"GenAlpha’s Equip solution is exactly what we need, and their expertise in the aftermarket parts business makes them the perfect partner..."

Duncan Pindar

Executive Vice President for TICO

"Our launch of aftermarket parts eCommerce wasn’t just about adding a sales channel, it was about modernizing a significant division of our business, GenAlpha’s expertise allowed us to complete this transformation..."

Product Support VP

Specialty Vehicle Manufacturer

"GenAlpha has a proven track record of helping large enterprise clients achieve their eCommerce goals. [...] Their manufacturing and aftermarket expertise was a key factor in our selection process."

Brandy Moore

Vice President of Global Service and Aftermarket for Gerber Technology

"After the development of our aftermarket strategy and implementation of Equip by GenAlpha there has been double-digit year-over-year growth, due to added global reach, new cross-selling opportunities, and being easier to do business with."

Vice President

Global Multi-Brand Organization

"“Partnering with GenAlpha was a great move for us not only because they have a terrific product, but also due to their deep understanding of the needs of manufacturing organizations.” "

Tray Ivey

DESHAZO Executive Vice President

Grow Your Manufacturing, Dealer, or Distributor Business Online

Equip increases parts sales through a simplified ordering process, expanded market reach, and 24/7 order capture availability. See how Equip can revolutionize your business with a free demo.