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B2B eCommerce for Manufacturers

Evolving Through Online Sales

Providing the ability for your customers to purchase products, parts and supplies, even equipment at any-time, anywhere is key to building and maintaining a loyal relationship with your customers. Equip provides you more ways to sell parts and reach your customers, in the end maximizing your equipment manufacturing and aftermarket parts business.

Digitize your sales strategy and
Equip your team with an eCommerce solution
designed by manufacturers.

Advantages of eCommerce for Manufacturers

Increase Sales

Dramatically improve the customer buying experience and provide promotions to help drive new equipment and parts sales.

Easy-to-Use Interface

With Equip, customers are able to effectively search for items, find pricing, view availability, request quotes, submit orders, and review previous purchases.

Broaden Awareness

Expand market presence with an eCommerce system that showcases your entire parts, and potential equipment, catalog to scores of new online customers.

User Insights

Equip’s analytics module will gather valuable customer data allowing you to improve your offerings and fine-tune pricing and inventory strategy.

Publish Tribal Knowledge

Instead of relying outdated processes to maintain categorization and part number structures ensure that it is documented and showcased to all customers via an eCommerce catalog.

Resource Efficiency

Free-up valuable customer service staff to help customers with complex scenarios vs. simple orders or parts identification inquiries.

Built With Manufacturers In-Mind

The creation of Equip, an aftermarket parts eCommerce solution, originated from the need to simplify and address
the major challenges experienced by customers of industrial original equipment manufacturers (OEMs).

GenAlpha relies on years of combined OEM aftermarket and parts business experience to address common challenges faced when entering into an eCommerce sales channel. Equip’s out-of-the-box eCommerce functionality takes the standard eCommerce functionalities of on-site search, merchandising, promoting, ordering and more; and adds capabilities around order quoting, additional payment processing and eCommerce-enabled bill of material (BOM) catalogs.

43%

of industrial sector manufacturers identified
eCommerce as a significant impact to their
aftermarket parts and service business.

- Servispart Consult, Parts Management Survey 2018 Research Report

Equip eCommerce Features List

Administrative Console

A single location to manage customers, products, promotions, discounts, and more.

Internationalized

Whether your business operates in one language and currency or 15+ languages and numerous currencies, it's supported.

Inventory

Showcase real-time warehouse inventory from single plant designations or numerous.

Merchandising & Promotions

Create feature products spotlights and showcase different product categories and functionality with marketing banners.

User Insights

Equip’s analytics module will gather valuable customer data allowing you to improve your offerings and fine-tune pricing and inventory strategy.

Publish Tribal Knowledge

Instead of relying outdated processes to maintain categorization and part number structures ensure that it is documented and showcased to all customers via an eCommerce catalog.

Resource Efficiency

Free-up valuable customer service staff to help customers with complex scenarios vs. simple orders or parts identification inquiries.

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