Do you know who your ideal customer is? To achieve eCommerce success this should be one of the first things considered. Often companies serve complex industries with different types of buyers, and trying to appeal to everyone is impossible. Understanding who your favorite and most profitable customers are helps to determine a cohesive digital strategy. Emphasizing resources on these customers and understanding their pain points allows you to get the most value out of them.
A panel of experts discussed best practices for ICPs and how they differ in different industries. They also touched on what ICPs mean for PPC and SEO strategies and much more.
Sam Gupta from ElevatIQ
Kris Harrington from GenAlpha Technologies
Damon Pistulka from Exit Your Way
Steve Rice from Dotcomjungle
Eric Landmann from Earthling Interactive
Dave Meyer from Bizzy Web
To speak with an expert that can help make sure you achieve eCommerce success, make sure to contact us and start maximizing your eCommerce potential today.