(BROOKFIELD, WI) February 18, 2022—GenAlpha Technologies, a leading eCommerce, eCatalog and Analytics solution provider for original equipment manufacturers (OEMs) and aftermarket organizations, today announced its next evolution in digital technology—Equip360.
GenAlpha’s current solution provides manufacturing customers eCommerce navigation controls and integrates with ERP systems for live and accurate product pricing, availability and transactional processing. The 2D/3D interactive digital catalog assists with rapid part identification for repairs and consumables, and the administration capabilities allow on the fly configuration of products, users, roles, upselling, promotions, documents, and many other aspects of site user experience. In 2021, manufacturing websites using GenAlpha’s application had over 1 million visits and processed $85 million in parts orders.
With Equip360, companies now have the option to include Warranty, Return Material Authorization (RMA) and Product Configurator capabilities as part of their online self-service websites, streamlining business support processes and improving the overall customer/dealer experience.
Manufacturers can provide dealer and customer partners an unparalleled level of service for every element of equipment support.