GenAlpha and MacKay & Company Initiate Co-Marketing Partnership
by Miranda Drewitz
GenAlpha has entered a strategic partnership with MacKay & Company to raise awareness of aftermarket best practices.
Brookfield, WI, August 8, 2019: GenAlpha Technologies LLC and MacKay & Company have announced a strategic partnership to assist manufacturing organizations with maximizing their aftermarket profits and deploying eCommerce strategies with GenAlpha’s Equip offering. MacKay & Company specializes in marketing research and management consulting in the commercial trucking, construction and agricultural equipment industries. MacKay’s industry expertise is a perfect match for GenAlpha’s manufacturing eCommerce products and services. Together the two firms will promote strategic planning and best practices for manufacturers seeking to dramatically improve their eCommerce presence.
“MacKay & Company has a strong history working in the commercial vehicle industries, which are a very important segment of the market we serve. Our eCommerce capabilities are designed specifically for the aftermarket of manufacturers, and this partnership will result in a strong collaboration that can aid larger OEMs in moving their technology strategy forward. Ensuring that you have a strong eCommerce strategy for your products, including original equipment and aftermarket parts is quickly becoming one of the most salient and potentially challenging tasks OEMs are facing. MacKay & Company and GenAlpha represent a strong team that can have a significant impact on your eCommerce initiatives.”, Stan Eames, GenAlpha’s CEO.
Features such as integrated electronic parts catalog, BOM illustration hot-spotting and interactive 3-D drawings make Equip a premier consideration when selecting an aftermarket eCommerce solution. MacKay & Company’s market analysis expertise covers components, distribution channels and market trends for both original equipment and the aftermarket.
Together, MacKay & Company and GenAlpha offer a compelling level of expertise in moving manufacturers into the future of aftermarket eCommerce.
Headquartered in Brookfield, Wisconsin, GenAlpha Technologies LLC is an innovative provider of eCommerce, eCatalog and customer portal solutions specifically for manufacturers looking to digitize their aftermarket sales efforts. More information may be found online at www.genalpha.com, or by contacting Jim Vogel, VP of Customer Engagement at 414-975-0844.
Since their launch in 1968, MacKay & Company has specialized in marketing research and management consulting for the commercial trucking, construction and agricultural equipment industries. The company’s primary focus has been delivering market analysis of components, distribution channels and market trends for both original equipment and the aftermarket in all three respective markets. For more information, visit www.mackayco.com.