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12 NOV

GenAlpha Expands eCommerce Solution to Serve Dealers

by Kevin Heisler

GenAlpha Technologies, an eCommerce solution provider for industrial equipment businesses, has expanded the features and functionality of their Equip product to accommodate dealers of service parts and equipment. Equip fills a vacancy in the market for a state-of-the-art eCommerce solution focused on the needs of equipment dealers.

The solution’s focus is to help in increasing part sales, as well as sales of new and used equipment. GenAlpha saw dealers struggling to find a cost-effective way to implement an eCommerce store. “We saw the need to provide a solution to empower dealers to accelerate business growth,” commented Kris Harrington, President and Co-Founder of GenAlpha. “Equip provides a tool for dealers to more effectively serve their customers and expand their reach by proactively marketing to new potential customers.”

“While the rate of dealers adopting eCommerce has steadily increased, the impact of COVID-19 has highlighted the need for an alternative sales solution,” says Kris. “Our many conversations with businesses and their needs led to these product enhancements for dealers. Dealers can better combat competition, including competition from Amazon’s rapidly growing business in part sales”.

GenAlpha has provided its Equip tool for OEMs and other manufacturers since 2011. They work with industrial equipment manufacturers from a variety of industries, with commercial truck manufacturers and truck part suppliers being a key focus.

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