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21 MAY

GenAlpha to Exhibit at B2B NEXT Conference and Exhibition

by Miranda Drewitz

GenAlpha is a gold sponsor and exhibitor for B2B NEXT, the premier B2B eCommerce and technology event of the year at the Hilton, Chicago.

Brookfield, WI: GenAlpha Technologies LLC will be exhibiting at B2B NEXT 2019 in Chicago, IL, September 30th to October 2nd to showcase their Equip eCommerce offering for manufacturing firms. Equip is an eCommerce software offering designed specifically for manufacturers for providing a feature-rich buying experience for manufacturing customers, distributors and dealers. Attendees will be able to speak directly with GenAlpha’s aftermarket experts and receive demos of Equip’s unique capabilities. Firms in need of assistance with their aftermarket digitization can benefit from GenAlpha’s extensive knowledge and experience.

“We are very excited to be a gold level sponsor for B2B NEXT, perhaps the most important B2B eCommerce conference and exhibition of the year. Our Equip offering represents years of analysis and development, working with world class OEMs to create a unique customer experience for dealer, distributor and customer relationships. Our team looks forward to sharing the Equip experience with B2B NEXT attendees interested in taking their digital services to the next level.”, says Stan Eames, GenAlpha’s CEO.

Features such as an integrated electronic parts catalog, BOM illustration hot-spotting and interactive 3-D drawings make Equip a premier consideration when selecting an eCommerce solution. Beyond parts, the system is also a solution for small equipment, used fleet sales, consumable and accessories. These features, coupled with strong aftermarket expertise and the ability to integrate with virtually any ERP or CRM platform are what makes GenAlpha stand out in the eCommerce landscape.
The GenAlpha team will be exhibiting in B2B NEXT throughout the week. Contact Jim Vogel, VP of sales at 414-975-0844 to arrange for scheduled appointments.

Headquartered in Brookfield, Wisconsin, GenAlpha Technologies LLC is an innovative provider of eCommerce, eCatalog and customer portal solutions specifically for manufacturers looking to digitize their aftermarket sales efforts. More information may be found on-line at

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