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20 DEC

How to Use eCommerce Discounting Strategies to Grow Your Business

by Thomas Maloney

Video Summary

When it comes to eCommerce, figuring out discounting strategies can be confusing. Should you offer sitewide discounts? Or what about discounts for potential buyers at the top of the funnel? It’s challenging to know which strategy will provide the best results. That’s why a group of eCommerce experts got together to discuss strategies and best practices for eCommerce discounting.

They touched on how different factors like culture, geography, and seasonality all impact discounting. In addition, they discussed how to handle aged and obsolete inventory, as well as matrix-based discounting and much more.

Featured Speakers:

Sam Gupta from ElevatIQ

Kris Harrington from GenAlpha Technologies

Eric Landmann from Earthling Interactive

Damon Pistulka from Exit Your Way

To speak with an expert that can help make sure you achieve eCommerce success,  contact us and start maximizing your eCommerce potential today.

Podcast Version

 

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