Brookfield, WI, January 10, 2019: GenAlpha Technologies LLC has announced a major new release of its flagship product PartSpot, an eCommerce and eCatalog solution for the B2B sales in the manufacturing aftermarket. The release features a completely revised and optimized user interface as well as several new functional features. Changes to the system were driven by a comprehensive study of customer use of the product, and analysis by independent third-party software interface and usability experts.
“We knew that we had an excellent product for B2B sales, but we wanted it to be best of breed, particularly with respect to how buyers interact with the system. Rather than be colored by our own technical team’s perceptions, we hired an independent study team made up of former user interface designers from Apple. We then had them observe people using the system and analyze their feedback. This effort led us to develop a true understanding of what buyers in an eCommerce interface designed specifically for B2B transactions, particularly for manufacturing. Armed with this information, our software designers produced a complete facelift of the system. The investment in the quality of our product has resulted in an offering we are proud to put up against any competitor in the eCommerce space, particularly as applied to manufacturing B2B and aftermarket parts.”, said Kathleen Shea, GenAlpha’s Chief Technology Officer.
The upgraded PartSpot system is currently being deployed to manufacturing firms who have contracted with GenAlpha to improve their aftermarket part sales and B2B relationships. The system has been very well received and customers are pleased with the many improvements made.
Stan Eames, GenAlpha CEO went on to comment, “Manufacturing firms are becoming increasingly aware of the need to embrace technologies that can improve their bottom line, and eCommerce for their aftermarket business is at the top of the list. Our team is seeing a great deal of activity and interest in PartSpot and what it has to offer. It’s an exciting time for us and the manufacturers that we provide B2B services to.”
Headquartered in Brookfield, Wisconsin, GenAlpha Technologies LLC is an innovative provider of eCommerce, eCatalog and customer portal solutions specifically for manufacturers looking to digitize their aftermarket sales efforts. Their software offerings are complimented by very strong domain expertise in manufacturing and the aftermarket.