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20 FEB

TICO Selects GenAlpha for their Aftermarket eCommerce Project

by Miranda Drewitz

GenAlpha will deploy their deploy their Equip offering for Terminal Investment Corporation.

Brookfield, WI, February 20, 2019: GenAlpha Technologies LLC was selected by Terminal Investment Corporation (TICO) to provide an eCommerce and eCatalog solution for TICO’s aftermarket business. TICO selected GenAlpha and their Equip eCommerce product following a rigorous selection process.

GenAlpha will deploy their Equip eCommerce product for TICO, providing a world-class eCommerce presence with powerful eCatalog capabilities including Bill of Materials hot spotting, product part imaging and flexible part searching capabilities.

“We are seeking to modernize and streamline the delivery of part information, making it easier for dealers and customers to find what they need, when they need it, and easily place orders. GenAlpha’s Equip solution is exactly what we need, and their expertise in the aftermarket parts business makes them the perfect partner for this important effort,” said Duncan Pindar, Executive Vice President for TICO.

“We are GenAlpha are very appreciative of TICO entrusting us with this important project. TICO’s commitment to innovation and a desire to optimize access to part information is illustrative of their dedicated to customer service. The GenAlpha team is excited to help take TICO’s aftermarket to the next level and use our technology to facilitate growth in their parts business,” added Stan Eames, CEO of GenAlpha.

TICO expects to virtually eliminate delays in turnaround time for parts book availability as they transition from a manual papers parts book to an interactive digital catalog driven by GenAlpha’s Equip technology. Project efforts are already underway, and the initial site go-live is scheduled for early 2019.

“GenAlpha’s Equip solution is exactly what we need, and their expertise in the aftermarket parts business makes them the perfect partner for this important effort.”

Headquartered in Brookfield, Wisconsin, GenAlpha Technologies LLC is an innovative provider of eCommerce, eCatalog and customer portal solutions specifically for manufacturers looking to digitize their aftermarket sales efforts.

TICO is mission driven to be the most respected provider of equipment and services in the port, terminal, distribution, logistics, and intermodal space. As a service provider, TICO partners with leading ports, terminal operators, and transportation enterprises adding value in their business that is not available from others. As a manufacturer of terminal tractors and trailers, TICO leverages their unique fleet operating and maintenance knowledge to be the one true innovator for the real world. For more information on TICO, visit their website at

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