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Our Partners

GenAlpha has assembled a group of partners that offer specific solutions and services for manufacturers to optimize their eCommerce investment. We believe in maximizing the growth potential of our customers by combining the right people and right technology.

Whether you're looking to expand your eCommerce efforts into an omnichannel initiative, understand emerging industry trends, market to new customers, or launch another opportunity for your business, GenAlpha is proud to have connections with technology partners, service providers, and more to assist your efforts.

Explore Our Partners Offerings


Acumatica is a leading innovator in cloud ERP with customers located around the world. Acumatica ERP delivers adaptable cloud and mobile technology with a unique all-inclusive user licensing model, enabling a complete, real time view of your business anytime, anywhere. Through our worldwide network of partners, Acumatica provides the full suite of integrated business management applications, designed to help mid-sized companies thrive in today’s fast-moving markets.

Discover the most adaptable business management solution for growing organizations by visiting


Apruve makes extending net terms to your business buyers as easy as accepting a credit card. Companies that streamline their B2B payments with Apruve recognize larger average order size and higher order frequency while also improving customer experience, reducing payment risk, and automating payments & collections.

See how Apruve’s payment and credit solutions can help B2B eCommerce sales by visiting

Authorize.Net helps makes it simple to accept electronic and credit card payments in person, online or over the phone. Get solutions that go to work for your business and let you focus on what you love best. We’ve been working with merchants and small businesses since 1996. As a leading payment gateway, Authorize.Net is trusted by more than 430,000 merchants, handling more than 1 billion transactions and $149 billion in payments every year. Payment processing can be a big part of your business, but it doesn’t have to be a big part of your time. We help make it simple, a low-stress part of doing business, with easy ways to streamline payments processing and that can help optimize your cash flow.

For more information please visit


Avalara helps businesses of all sizes get tax compliance right. In partnership with leading ERP, accounting, eCommerce, and other financial management system providers, Avalara delivers cloud-based compliance solutions for various transactional taxes, including sales and use, VAT, GST, excise, communications, lodging, and other indirect tax types. Headquartered in Seattle, Avalara has offices across the U.S. and around the world.

More information is available at


Balance is a B2B payments company offering the first self-serve online checkout for business transactions. Merchants can accept the most popular business payment methods, including cards, instant ACH, bank wires, and checks. Plus, they can offer buyers one-click payment terms, while they get paid upfront. With Balance, companies let their buyers pay however and whenever they want – with no risk, hassle, or overhead. Balance serves B2B merchants, marketplaces, SaaS providers, and companies of all sizes.

For more information, please visit


B2Btail serves as a dedicated resource guide for manufacturers and industrial companies by offering eCommerce training and consulting. With the global B2B eCommerce market currently exploding, eCommerce is no longer simply a nice addition to your website. A highly effective eCommerce strategy is an absolute necessity! The goal at B2Btail is to help introduce your company to the enormous eCommerce opportunities that never existed before. Our passion runs deep with helping manufacturers – especially custom manufacturers – succeed in eCommerce. Take a moment to envision the possibilities for your company by investing in Manufacturing eCommerce Success today.

For more information, please visit

BlueSnap Partners BlueSnap LogoBlueSnap, the All-in-One Payment Platform, is a payment services technology provider tailored to B2B and B2C businesses looking for a globally scalable pre-built payment solution. They are on a mission to simplify the complexities of payments to help businesses increase sales and reduce costs. Their platform supports online and mobile sales, subscriptions, invoice payments and marketplaces. And because merchants and software developers spend countless hours bringing their products to market, they deserve the technology, tools, and support needed to create an exceptional buying experience – one that’s simple, powerful and drastically elevates shopper conversion.

For more information, please visit:


Coupa Software is a leading provider of business spend management (BSM) solutions. They offer a comprehensive, cloud-based BSM platform that has connected hundreds of organizations with more than four million suppliers globally. Their platform provides greater visibility into and control over how companies spend money. Using our platform, businesses are able to achieve real, measurable value and savings that drive their profitability. Applications within their platform include: procurement management, accounts payable automation, spend analysis, supplier management, etc.

For more information, please visit:

Digital River

Commerce is evolving – fast. You need one partner you can trust. Digital River solves the most complex challenges for brands looking to sell online globally. For decades, Digital River has helped brands take control of their destiny by powering commerce around the globe. Both established and fast-growing brands rely on Digital River’s flexible, API-powered solutions to sell direct to their customers, whether they live around the corner or around the world.

For more information, please visit:


GenAlpha-Partner-Enceiba-LogoEnceiba is the only services provider that focuses exclusively on building Amazon programs for manufacturers and brands, with a specialized focus on B2B. Clients see results. The brands Enceiba works with generate tens of millions in annual sales from Amazon. Enceiba is a full services Amazon partner, including Amazon strategy and opportunity assessments, content optimization, advertising management, operational support, data and analytics, and brand protection and management. Enceiba takes the burden off of clients and fully manages the Amazon account, reducing risk and obtaining more revenue and higher profit from Amazon, faster. With Enceiba, take control of Amazon and ensure your brand shows up the way it should on the #1 search engine on the planet earth.

For more information, please visit:

Genius ERP Partners Genius ERP LogoGenius Solutions is a complete enterprise resource planning (ERP) solution, including software, implementation services and field expertise for small to mid-sized custom manufacturers. Genius ERP is built for make-to-order, engineer-to-order, custom-to-order and assemble-to-order manufacturers. Gain complete oversight of your shop, including accurately estimating, product engineering, inventory control, production planning, and accounts management. Simplify complex manufacturing with Genius ERP.

Find out if Genius ERP is the end-to-end solution you’ve been looking for by visiting:

Greenwing Technology Partners Greenwing Technology LogoGreenwing Technology helps organizations of all sizes develop B2B Punchout Catalogs, hosted catalogs, and electronic purchase order/invoicing systems to integrate with over 100 eProcurement systems. With over 15 years of e-Procurement and punchout experience, Greenwing works with clients worldwide to power supply-side e-Procurement solutions. They specialize in connecting you to any e-procurement system. They manage the technology and leave you to do what you do best and sell your product. By leaving the technology portion to them you can focus on your product while they focus on the technology of connecting to your suppliers.

For more information, please visit:

HATCH quantified

HATCH quantified is your digital transformation partner. We do not believe it is all about technology…it is about people and we want to help you humanize the digital experiences of Employees, Customers and Candidates. We believe that being an easier-to-do-business-with-business naturally produces the financial outcomes you seek. Are you leaving money on the table? Are you leaking margin with current customers? Are your customer acquisition and costs to serve too high? We can help you drive top-line revenue and avoid cost through a proprietary methodology that is both cost and risk-averse. Best of all? We want to help you track the progress of your transformation through the financial KPIs your business runs (EBIDTA and Margin).

For more information, please visit:

The Heavy-Duty Parts Report

Are you ready to get expert advice about heavy-duty truck and trailer parts? If you BUY and SELL, or INSTALL heavy-duty parts, this podcast is for you. Each week Jamie Irvine and his guests provide expert advice about the heavy-duty parts you need to keep commercial trucks and trailers rolling, lower their cost-per-mile, and keep you informed about what’s happening in the industry.

For more information, please visit:



INDUSTRIAL is a full-service, B2B agency that plans and executes integrated marketing strategies for manufacturers, distributors, workforce recruiters, and other industrial-focused clients. From manufacturing trade conferences to industry panel discussions, the agency’s team leaders are deeply engaged in all matters industrial, from speaking at Fabtech, IMTS, and Metalform, to contributing to publications like Metalforming Magazine, Quality Digest, and  They are also a two-time honoree in Nashville Business Journal’s “Best Places to Work” list and named to the Inc. 5000 fastest-growing companies list three years in a row.

To learn more about INDUSTRIAL’s full-serve marketing portfolio, visit

Kula Partners

Kula Partners is an agency that specializes in maximizing revenue potential for B2B manufacturers. Focused on working with B2B manufacturers that sell within complex, technical environments, Kula Partners helps them take a more targeted, account-focused approach to drive revenue growth in niche markets.

Learn more at

MacKay & Company

GenAlpha-Partner-MacKay_and_Company-LogoSince launching in 1968, MacKay & Company has specialized in marketing research and management consulting for the commercial trucking, construction and agricultural equipment industries. The company’s primary focus has been delivering market analysis of components, distribution channels and market trends for both original equipment and the aftermarket in all three respective markets.

For more information, please visit:

Manufacturing Happy Hour

Manufacturing Happy Hour is the podcast that simplifies the latest trends and technologies impacting modern manufacturers. Hosted by industry veteran Chris Luecke, the show features interviews with makers, founders, and other manufacturing leaders, giving you the tools, tactics, and strategies you need to take your career and your business to the next level.

Listen and subscribe wherever you get your podcasts by visiting

Middlesex Consulting

At Middlesex Consulting, we help Industrial equipment OEMs grow their aftermarket and advanced service revenue and profit while increasing customer satisfaction. We create service offers that achieve your customer’s desired business outcomes while improving your operational effectiveness. And, your time-to-value for aftermarket services usually starts within three months after we present our recommendations.

For more information, please visit or contact Sam Klaidman (Principal Adviser).

Photon Commerce

Photon Commerce is the AI solution for invoices and payments. We reduce payments costs by up to 33% while accelerating customer acquisition. Used by hundreds of eCommerce businesses to process $11 billion to date, Photon enables teams to streamline invoicing, share intelligence, and achieve end-to-end visibility over customer data down to the SKU level.

For more information please visit

Pure Chat

Pure Chat was designed to help organizations have better conversations with their website visitors in the moments that matter most. Your team can leverage the power of live chat to connect to your website visitors to turn them into customers. Since launching, businesses have generated over three million chats on the Pure Chat platform. Use the live chat software to have conversations with your website visitors and uncover additional details through real-time visitor analytics and contact history. Together, these complementary tools give you insights into traffic trends, user experience, marketing campaign effectiveness and more.

Learn more at:


Quick2Bid is a B2B sales consultancy. We are experts in Configure, Price, Quote (CPQ) and Customer Relationship Management (CRM) software, and are dedicated to eliminating wasted time during the sales cycle. Our strategies allow customers to improve service and quality of quotes by allowing sales representatives and inside sales staff to quote more quickly, in a self-service manner, while ensuring pricing and commission accuracy. Our specialty is in manufacturing, and we have years of experience implementing enterprise software for corporate companies to deliver the highest return on investment.

Learn more about our strategy and schedule a call at

Salsify Partners Salsify Logo

The Salsify Product Experience Management (PXM) platform gives brands the flexibility, speed, and agility needed to meet consumer demand for engaging content at every point along the digital shelf.

Salsify’s integrated, cloud-based platform helps brands manage, update, and activate content across every sales channel, engage shoppers with product experiences, and optimize content for increased discovery and conversion.

The world’s biggest brands, including Coca-Cola, Bosch, GSK, Rawlings, and Fruit of the Loom, use Salsify every day to stand out on the digital shelf. Salsify helps brands improve business agility, achieve faster time to market, and increase sales and market share.

For more information, please visit:

Servispart Consulting


Servispart Consulting is a specialist aftermarket management consultancy that provides aftermarket strategy, transformational change and systems consulting projects/programs for OEMs, parts manufacturers and distributors in capital equipment sectors including industrial, automotive, aerospace and defense.

Servispart helps aftermarket leaders to achieve sustained profitability, cash flow, growth and service improvement in their business by deploying its aftermarket know-how, best practice methods and unique proprietary analysis tools like Aftermarket 360TM – a proven diagnostic and strategic planning service for generating and sustaining capability improvements in aftermarket parts and service organizations.

For more details about Servispart Consulting and their services, visit their website at



Sitation is an eCommerce consulting, technology, and data management firm headquartered in Apex, North Carolina. Founded in 2001, Sitation has been serving Fortune 500 retailers, manufacturers, and distributors for nearly two decades. With a deep understanding of product information management, Sitation specializes in offering a variety of services to their clients within eCommerce.

For more details about Sitation and their services, visit their website at


Terralingua Translations is an ISO 9001, 17100, and 18587 certified translation agency with over 20 years providing quality translations to the manufacturing industry in over 100 different languages. Terralingua is a trusted industry resource and advocate assisting consumers with informed decisions They provide no obligation quotes in less than 24 hours and educate with insider insights to ask the right questions. Terralingua’s goal is to provide high quality, on time, and within budget.

Visit Visit to obtain pricing and contact information or call 1-888-564-9002.


TradeCentric, formerly PunchOut2Go, transforms the way businesses do business by enabling PunchOut, Purchase Order and Invoice Automation for thousands of buyers and suppliers every day. Uniquely positioned at the intersection of eCommerce and eProcurement, TradeCentric helps B2B buyers and suppliers connect, automate and scale their digital trading capabilities. We offer a cloud-based integration platform that is fully managed, highly secured and purpose-built to handle the growing complexities of B2B trade and transaction processes. Learn more at


TreviPay is a global B2B payment and credit solutions provider that accelerates business commerce through its Credit as a Service®; a suite of applications and services that allow companies access to robust payment and credit solutions, sophisticated managed services and expert driven integrations to power global commerce. As a single, omnichannel solution, CaaS enables B2B companies to drive sales, reduce A/R costs, mitigate risk and enhance the customer experience. CaaS streamlines complexities that exist between B2B buyers and sellers by providing dynamic pricing and automated purchase controls to deliver a superior experience for buyers.

TreviPay facilitates transactions for its customers in over 190 countries and territories. TreviPay provides underwriting in 52 countries and has 40 years of experience providing solutions to manufacturing, transportation, retail and eCommerce companies. TreviPay has a long history of creating and supporting closed-loop commercial billing and payment programs that include both proprietary, branded card products and white-labeled, net-pay and pre-paid card programs in many industries around the world. TreviPay, a wholly-owned subsidiary of World Fuel Services Corporation. For more details about TreviPay and their services, visit their website at

Vendor Neutral

At Vendor Neutral, we help enterprise and midmarket businesses solve their biggest sales technology challenges. We simplify the sales technology selection, adoption, and integration processes to dramatically enhance ROI through our proprietary sales technology ecosystem and advisory services.

We are very unique in what we do, with years of specialized expertise in sales technology consulting. Based on what our clients have requested, we take a holistic view of our customers’ sales technology complexities, identifying their core gaps and challenges and creating an integrated system based on their individual needs. This creates interconnectivity between all sales tech strategy, selection, and adoption programs in order to enhance sales tech ROI. Using the framework of our sales technology ecosystem, this integrated approach provides our clients with the clarity and capacity to fulfill a variety of cross-functional needs, enhancing sales performance and their customer experience in order to close more deals. Please visit for more details.


Eliminate product data pain with Vesta eCommerce. Vesta automates the collection and cleaning of product data from your vendors to connect to your online store. We often find that many customers are ultimately looking to solve problems around data transformation. They may or may not know they have issues. Vesta works with eCommerce merchants with large product ranges who want to take their eCommerce business to the next level, but are held back by the overwhelming amount of time required to collect, format and load product data. We fill that gap and have an entire end-to-end solution built out designed to:

• Reduce time spent listing and maintaining products in your online store Make it simple and profitable to increase your online catalog size.

• Improve functioning of your PIM and other data systems.

• Automatically keep products, inventory and pricing up to date and accurate over time.

• Make it easy for visitors to search and find products.

• Ability to get new products to market faster.

Vista for more information.

Wade Partners

Wade Partners has a real understanding of what it takes to create a business and sustain it over time. They bring an unbiased approach to analyzing needs and problems while developing short and long-term plans. They are adept at creating solutions that last, even though they sometimes don’t reflect the current common company wisdom.

Wade Partners has a wide-ranging set of skills that are used specifically to get results, quickly. Most have also been part of large corporate entities and have had experience with the rigors of managing in large systems and organizations. All have a strong sense of the fundamentals of business and an especially keen sense of street level economics.

For more information, please visit:

WorkWise Partners WorkWise Logo

WorkWise is a leading developer of their flagship WorkWise ERP and OnContact CRM solutions.

WorkWise ERP is engineered for manufacturers who engineer. They help custom manufacturers grow their businesses by enabling employees to perform their jobs in less time with greater accuracy and improved proficiency.

WorkWise ERP includes tools to integrate with GenAlpha’s Equip eCommerce solutions to deliver cost savings, the ability to scale operations and a more personal, helpful customer experience.

For more information, please visit:

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