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Resources

Resources for Manufacturers’ Aftermarket Strategy

Learn more about GenAlpha and Equip, and explore our constantly updated blog and collection of whitepapers and data sheets. Our eCommerce business resources provide ideas and strategies on improving customer experience and increasing revenues.

GenAlpha Blog

Read the latest update on aftermarket product strategy and B2B eCommerce from GenAlpha.

GenAlpha Data Sheets

eCommerce Readiness Assessment Informational Sheet Featured Image
Evaluating Manufacturer’s Readiness for an eCommerce Solution
Evaluating Manufacturer’s Readiness for an eCommerce Solution GenAlpha offers an eCommerce Readiness Assessment to help OEMs identify their areas of [...]
Specialty Vehicle OEM Implements GenAlpha’s Equip eCommerce Portal
Specialty Vehicle OEM Implements GenAlpha's Equip eCommerce Portal The OEM in this case study developed a strategy to form a [...]
7 Step Checklist For Aftermarket Success
7 Step Checklist for Aftermarket Success
7 Steps to Improve Your Aftermarket Business From determining target customers to efficient inventory processes this checklist is aimed at [...]
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GenAlpha Whitepapers

Managing the “Dealer Dilemma”: Strategies for Maintaining Dealer Relationships While Introducing eCommerce
Managing the "Dealer Dilemma": Strategies for Maintaining Dealer Relationships While Introducing eCommerce Written by: Kris Harrington Executive Summary When considering [...]
The Ultimate Playbook: To Winning In The Aftermarket
The Ultimate Playbook: To Winning In The Aftermarket Written by: Kris Harrington Introduction For original equipment manufacturers (OEMs), the aftermarket [...]
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Reaching Aftermarket Excellence
10 Changes to Revitalize Your Aftermarket Parts Business Written by: Stan Eames If you are a manufacturing organization struggling with [...]
Jumping Into B2B eCommerce
Key Considerations in Selecting a B2B eCommerce Partner for your Aftermarket Parts Business Written by: Stan Eames The decision to [...]
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