Specialty Vehicle OEM Implements GenAlpha's Equip eCommerce Portal

The OEM in this case study developed a strategy to form a new business unit that was an amalgamation of the aftermarket parts business of its various brands. An eCommerce portal would play an important role in the path to this new strategy, and that is where GenAlpha's Equip eCommerce portal comes in.

What exactly is an "open" eCommerce portal? This case study discusses this topic, and dives deep into the challenges this OEM faced, their solutions, and the results from partnering with GenAlpha and using their Equip eCommerce portal.

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