"Most manufacturers have the data they need to implement a robust eCommerce platform but just need to get it into a usable, valuable format."
Kristina Harrington is an eCommerce expert with no shortage of experience when it comes to easing the process of doing business with manufacturers. Having moved up the ranks with large equipment companies like Bucyrus and Caterpillar, she is now the President and COO of GenAlpha, a B2B eCommerce software business for equipment manufacturers.
In this episode, we hear about Kris’ career journey and how her work experiences took her from Wisconsin to Latin America and back to cofounding GenAlpha. She gives us a rundown of GenAlpha’s Equip platform and how manufacturers should be leveraging eCommerce and analytics to grow their business. Finally, we’ll get to hear about Kris’ agricultural side hustle and the lessons she’s learned from farming that have helped her in her career.
3 Quick Things from this Episode
- Slow down. Simplified communication and dialogue are key for communicating ideas and getting things done.
- Most manufacturers have the data they need to implement a robust eCommerce platform but just need to get it into a usable, valuable format.
- eCommerce gives you the opportunity to analyze information you didn’t have before and make business decisions that can improve everything from inventory to marketing.