GenAlpha Podcasts & Webinars

Our Latest Appearances On-Demand

Listen to full recordings and watch on-demand videos of our past podcast and webinar appearances at your convenience.

Podcasts We've Been Featured On

The Heavy-Duty Parts Report Episode 140: The Role of Big Data in the Customer Buying Journey

Heavy-duty parts sellers have more data available to them than ever before. Properly utilizing that data can transform the customer buying journey and increase sales. Listen >>

Commerce Connect Podcast - GenAlpha's Kris Harrington on the Value of a D2C Channel
for B2B Manufacturers

Kris Harrington, president and COO of GenAlpha Technologies, is a city girl transplanted to a
small farm. She's used to mastering unfamiliar territory, so it is fitting that this former financial
analyst is now helping B2B OEM manufacturers figure out how to modernize their practices
to sell online. Listen >>

Manufacturing Happy Hour - From Industrial eCommerce to Side Hustles

Learn about how manufacturers and dealers should be leveraging eCommerce and analytics to
grow their business. Listen >>

The Kula Ring - How Manufacturers Can Overcome Channel Conflict with eCommerce

What is the value of eCommerce and where does it fit in a manufacturer’s mix in terms of how
it’s going to go to the market? Listen >>

The Heavy Duty Parts Report - Everything You Need to Know About Getting Started with
eCommerce

What’s driving the rollout of eCommerce sites, how we can create an eCommerce site
successfully, and how to overcome some fears of doing so. Listen >>

The Heavy Duty Parts Report - eCommerce and the Heavy-Duty Parts Industry

Learn about the reasons why the trucking industry has been slow in adopting eCommerce, and
the role that e-commerce will eventually play. Listen >>

Webinar Recordings

HDPR Webinar: Everything You Need to Know to Succeed with eCommerce

When you enter into eCommerce, it becomes a new sales channel for your company. eCommerce
is a journey, and it has no end. Watch >>

Being Adaptable with eCommerce: Producing in a Crisis

Manufacturers Have Come Together to Meet the Increased Demand for Personal Protective
Equipment (PPE) as a Result of COVID-19. Watch >>

The New Digital Imperative: Preparing for B2B Behavior in the Post Covid-19 World

Once used by only a handful of equipment manufacturers, eCommerce is quickly becoming the
standard for almost all research and purchases. Watch >>

The Rise of eCommerce & The Impact on Parts Sales

We are quickly finding out that manufacturers who can function digitally in addition to traditional
sales channels, will win. Watch >>