When You Are Starting eCommerce, You Will Find Yourself On A Journey
When you enter into eCommerce, it becomes a new sales channel for your company. eCommerce becomes a journey that you're on, and there is no single milestone event that is going to mark the end of eCommerce for you. With this, you understand that it impacts many aspects of your business as a selling channel, and it needs to rise in importance in your business just like any other selling channel does. The more you learn it and iteratively make improvements, the more successful you're going to be.