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Whitepapers

GenAlpha Industry Whitepapers

Explore and download the latest aftermarket whitepapers about eCommerce for Manufacturers and B2B enterprises.

Managing the “Dealer Dilemma”: Strategies for Maintaining Dealer Relationships While Introducing eCommerce
Managing the "Dealer Dilemma": Strategies for Maintaining Dealer Relationships While Introducing eCommerce Written by: Kris Harrington Executive Summary When considering [...]
The Ultimate Playbook: To Winning In The Aftermarket
The Ultimate Playbook: To Winning In The Aftermarket Written by: Kris Harrington Introduction For original equipment manufacturers (OEMs), the aftermarket [...]
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Reaching Aftermarket Excellence
10 Changes to Revitalize Your Aftermarket Parts Business Written by: Stan Eames If you are a manufacturing organization struggling with [...]
Jumping Into B2B eCommerce
Key Considerations in Selecting a B2B eCommerce Partner for your Aftermarket Parts Business Written by: Stan Eames The decision to [...]
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