GenAlpha Industry Whitepapers

Explore and download the latest aftermarket whitepapers about eCommerce for Manufacturers and B2B enterprises.

Managing the “Dealer Dilemma”: Strategies for Maintaining Dealer Relationships While Introducing eCommerce

Managing the "Dealer Dilemma": Strategies for Maintaining Dealer Relationships While Introducing eCommerce Written by: Kris Harrington Executive Summary When considering [...]

The Ultimate Playbook: To Winning In The Aftermarket

The Ultimate Playbook: To Winning In The Aftermarket Written by: Kris Harrington Introduction For original equipment manufacturers (OEMs), the aftermarket [...]

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Reaching Aftermarket Excellence

10 Changes to Revitalize Your Aftermarket Parts Business Written by: Stan Eames If you are a manufacturing organization struggling with [...]

Jumping Into B2B eCommerce

Key Considerations in Selecting a B2B eCommerce Partner for your Aftermarket Parts Business Written by: Stan Eames The decision to [...]

GenAlpha Industry Whitepapers

GenAlpha Releases New Analytics Dashboard, Equip Insights

Five Ways for Manufacturers to Improve Conversion Rates

Five Crucial eCommerce Metrics for Manufacturers

MSTS Partners with GenAlpha’s Manufacturing eCommerce Solution, Equip