GenAlpha Industry Whitepapers

Explore and download the latest aftermarket whitepapers about eCommerce for Manufacturers and B2B enterprises.

Equip Catalog – Parts Identification Made Easy

Equip Catalog - Parts Identification Made Easy ALWAYS FIND THE RIGHT PART. RIGHT AWAY. Equip Catalog is a powerful web [...]

Managing the “Dealer Dilemma”: Strategies for Maintaining Dealer Relationships While Introducing eCommerce

Managing the "Dealer Dilemma": Strategies for Maintaining Dealer Relationships While Introducing eCommerce Written by: Kris Harrington Executive Summary When considering [...]

The Ultimate Playbook: To Winning In The Aftermarket

The Ultimate Playbook: To Winning In The Aftermarket Written by: Kris Harrington Introduction For original equipment manufacturers (OEMs), the aftermarket [...]

Reaching Aftermarket Excellence

10 Changes to Revitalize Your Aftermarket Parts Business Written by: Stan Eames If you are a manufacturing organization struggling with [...]

Jumping Into B2B eCommerce

Key Considerations in Selecting a B2B eCommerce Partner for your Aftermarket Parts Business Written by: Stan Eames The decision to [...]