Written by: Stan Eames
If you are a manufacturing organization struggling with finding a solution for energizing your aftermarket parts revenue, then you are not alone. Boosting your aftermarket performance can be a frustrating exercise and one that is often left to dealers and distributors to handle. With the overwhelming success of eCommerce for retail and the B2C community, the idea of “being like Amazon” with your parts business seems like a good idea, and you are on the right track.
The key to success with eCommerce in the aftermarket is to have a solid readiness plan that identifies the areas you need to strengthen to facilitate a smooth move to the online world. In addition to eCommerce, there are many other more fundamental facets of aftermarket excellence that deserve attention.