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Manufacturing Digital Transformation Network

Our Partners

GenAlpha has assembled a group of partners that offer specific solutions and services for manufacturers to optimize their eCommerce investment. We believe in maximizing the growth potential of our customers by combining the right people and right technology.

Whether you're looking to expand your eCommerce efforts into an omnichannel initiative, understand emerging industry trends, market to new customers, or launch another opportunity for your business, GenAlpha is proud to have connections with technology partners, service providers, and more to assist your efforts.

GenAlpha Technology and Service Partners

Explore Our Partners Offerings


Apruve makes extending net terms to your business buyers as easy as accepting a credit card. Companies that streamline their B2B payments with Apruve recognize larger average order size and higher order frequency while also improving customer experience, reducing payment risk, and automating payments & collections.

See how Apruve’s payment and credit solutions can help B2B eCommerce sales by visiting Apruve.com.


Authorize.Net helps makes it simple to accept electronic and credit card payments in person, online or over the phone. Get solutions that go to work for your business and let you focus on what you love best. We’ve been working with merchants and small businesses since 1996. As a leading payment gateway, Authorize.Net is trusted by more than 430,000 merchants, handling more than 1 billion transactions and $149 billion in payments every year. Payment processing can be a big part of your business, but it doesn’t have to be a big part of your time. We help make it simple, a low-stress part of doing business, with easy ways to streamline payments processing and that can help optimize your cash flow.

For more information please visit https://www.authorize.net/.


Avalara helps businesses of all sizes get tax compliance right. In partnership with leading ERP, accounting, eCommerce, and other financial management system providers, Avalara delivers cloud-based compliance solutions for various transactional taxes, including sales and use, VAT, GST, excise, communications, lodging, and other indirect tax types. Headquartered in Seattle, Avalara has offices across the U.S. and around the world.

More information is available at www.avalara.com.


GenAlpha.com Partners BlueSnap LogoBlueSnap, the All-in-One Payment Platform, is a payment services technology provider tailored to B2B and B2C businesses looking for a globally scalable pre-built payment solution. They are on a mission to simplify the complexities of payments to help businesses increase sales and reduce costs. Their platform supports online and mobile sales, subscriptions, invoice payments and marketplaces. And because merchants and software developers spend countless hours bringing their products to market, they deserve the technology, tools, and support needed to create an exceptional buying experience – one that’s simple, powerful and drastically elevates shopper conversion.

For more information, please visit: bluesnap.com.


GenAlpha-Partner-Enceiba-LogoEnceiba is the only services provider that focuses exclusively on building Amazon programs for manufacturers and brands, with a specialized focus on B2B. Clients see results. The brands Enceiba works with generate tens of millions in annual sales from Amazon. Enceiba is a full services Amazon partner, including Amazon strategy and opportunity assessments, content optimization, advertising management, operational support, data and analytics, and brand protection and management. Enceiba takes the burden off of clients and fully manages the Amazon account, reducing risk and obtaining more revenue and higher profit from Amazon, faster. With Enceiba, take control of Amazon and ensure your brand shows up the way it should on the #1 search engine on the planet earth.

For more information, please visit: enceiba.com.

Genius ERP

GenAlpha.com Partners Genius ERP LogoGenius Solutions is a complete enterprise resource planning (ERP) solution, including software, implementation services and field expertise for small to mid-sized custom manufacturers. Genius ERP is built for make-to-order, engineer-to-order, custom-to-order and assemble-to-order manufacturers. Gain complete oversight of your shop, including accurately estimating, product engineering, inventory control, production planning, and accounts management. Simplify complex manufacturing with Genius ERP.

Find out if Genius ERP is the end-to-end solution you’ve been looking for by visiting: geniuserp.com.

Greenwing Technology

GenAlpha.com Partners Greenwing Technology LogoGreenwing Technology helps organizations of all sizes develop B2B Punchout Catalogs, hosted catalogs, and electronic purchase order/invoicing systems to integrate with over 100 eProcurement systems. With over 15 years of e-Procurement and punchout experience, Greenwing works with clients worldwide to power supply-side e-Procurement solutions. They specialize in connecting you to any e-procurement system. They manage the technology and leave you to do what you do best and sell your product. By leaving the technology portion to them you can focus on your product while they focus on the technology of connecting to your suppliers.

For more information, please visit: greenwingtechnology.com.

The Heavy-Duty Parts Report

Are you ready to get expert advice about heavy-duty truck and trailer parts? If you BUY and SELL, or INSTALL heavy-duty parts, this podcast is for you. Each week Jamie Irvine and his guests provide expert advice about the heavy-duty parts you need to keep commercial trucks and trailers rolling, lower their cost-per-mile, and keep you informed about what’s happening in the industry.

For more information, please visit: heavydutypartsreport.com/



INDUSTRIAL is a full-service, B2B agency that plans and executes integrated marketing strategies for manufacturers, distributors, workforce recruiters, and other industrial-focused clients. From manufacturing trade conferences to industry panel discussions, the agency’s team leaders are deeply engaged in all matters industrial, from speaking at Fabtech, IMTS, and Metalform, to contributing to publications like Metalforming Magazine, Quality Digest, and IndustrialMarketer.com.  They are also a two-time honoree in Nashville Business Journal’s “Best Places to Work” list and named to the Inc. 5000 fastest-growing companies list three years in a row.

To learn more about INDUSTRIAL’s full-serve marketing portfolio, visit weareindustrial.com.

MacKay & Company

GenAlpha-Partner-MacKay_and_Company-LogoSince launching in 1968, MacKay & Company has specialized in marketing research and management consulting for the commercial trucking, construction and agricultural equipment industries. The company’s primary focus has been delivering market analysis of components, distribution channels and market trends for both original equipment and the aftermarket in all three respective markets.

For more information, please visit: mackayco.com.



MSTS is a global B2B payment and credit solutions provider that accelerates business commerce through its Credit as a Service®; a suite of applications and services that allow companies access to robust payment and credit solutions, sophisticated managed services and expert driven integrations to power global commerce. As a single, omnichannel solution, CaaS enables B2B companies to drive sales, reduce A/R costs, mitigate risk and enhance the customer experience. CaaS streamlines complexities that exist between B2B buyers and sellers by providing dynamic pricing and automated purchase controls to deliver a superior experience for buyers.

MSTS facilitates transactions for its customers in over 190 countries and territories. MSTS provides underwriting in 52 countries and has 40 years of experience providing solutions to manufacturing, transportation, retail and eCommerce companies. MSTS has a long history of creating and supporting closed-loop commercial billing and payment programs that include both proprietary, branded card products and white-labeled, net-pay and pre-paid card programs in many industries around the world. MSTS, a wholly-owned subsidiary of World Fuel Services Corporation. For more details about MSTS and their services, visit their website at msts.com.


PunchOut2Go is a global B2B integration company specializing in connecting commerce business platforms with eProcurement spend management and enterprise resource planning applications, allowing companies around the world to streamline purchasing processes and transact electronically. Harnessing the power of the cloud, PunchOut2Go’s flexible iPaaS technology seamlessly links business applications to automate the flow of purchasing data and reduces integration complexities for PunchOut catalogs, electronic purchase orders, eInvoices and other B2B sales order automation documents in order to accelerate business results. Learn more at punchout2go.com.

Pure Chat

Pure Chat was designed to help organizations have better conversations with their website visitors in the moments that matter most. Your team can leverage the power of live chat to connect to your website visitors to turn them into customers. Since launching, businesses have generated over three million chats on the Pure Chat platform. Use the live chat software to have conversations with your website visitors and uncover additional details through real-time visitor analytics and contact history. Together, these complementary tools give you insights into traffic trends, user experience, marketing campaign effectiveness and more.

Learn more at: https://purechat.com/.


GenAlpha.com Partners Salsify Logo

The Salsify Product Experience Management (PXM) platform gives brands the flexibility, speed, and agility needed to meet consumer demand for engaging content at every point along the digital shelf.

Salsify’s integrated, cloud-based platform helps brands manage, update, and activate content across every sales channel, engage shoppers with product experiences, and optimize content for increased discovery and conversion.

The world’s biggest brands, including Coca-Cola, Bosch, GSK, Rawlings, and Fruit of the Loom, use Salsify every day to stand out on the digital shelf. Salsify helps brands improve business agility, achieve faster time to market, and increase sales and market share.

For more information, please visit: Salsify.com.

Servispart Consulting


Servispart Consulting is a specialist aftermarket management consultancy that provides aftermarket strategy, transformational change and systems consulting projects/programs for OEMs, parts manufacturers and distributors in capital equipment sectors including industrial, automotive, aerospace and defense.

Servispart helps aftermarket leaders to achieve sustained profitability, cash flow, growth and service improvement in their business by deploying its aftermarket know-how, best practice methods and unique proprietary analysis tools like Aftermarket 360TM – a proven diagnostic and strategic planning service for generating and sustaining capability improvements in aftermarket parts and service organizations.

For more details about Servispart Consulting and their services, visit their website at servispart.co.uk.



Sitation is an eCommerce consulting, technology, and data management firm headquartered in Apex, North Carolina. Founded in 2001, Sitation has been serving Fortune 500 retailers, manufacturers, and distributors for nearly two decades. With a deep understanding of product information management, Sitation specializes in offering a variety of services to their clients within eCommerce.

For more details about Sitation and their services, visit their website at sitation.com.

Wade Partners

Wade Partners has a real understanding of what it takes to create a business and sustain it over time. They bring an unbiased approach to analyzing needs and problems while developing short and long-term plans. They are adept at creating solutions that last, even though they sometimes don’t reflect the current common company wisdom.

Wade Partners has a wide-ranging set of skills that are used specifically to get results, quickly. Most have also been part of large corporate entities and have had experience with the rigors of managing in large systems and organizations. All have a strong sense of the fundamentals of business and an especially keen sense of street level economics.

For more information, please visit: wade-partners.com.


GenAlpha.com Partners WorkWise Logo

WorkWise is a leading developer of their flagship WorkWise ERP and OnContact CRM solutions.

WorkWise ERP is engineered for manufacturers who engineer. They help custom manufacturers grow their businesses by enabling employees to perform their jobs in less time with greater accuracy and improved proficiency.

WorkWise ERP includes tools to integrate with GenAlpha’s Equip eCommerce solutions to deliver cost savings, the ability to scale operations and a more personal, helpful customer experience.

For more information, please visit: workwisellc.com.

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