• 888-670-4450
  • 245 South Executive Drive, Suite 325 Brookfield, WI 53005
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Who We Serve

Serving Your Aftermarket Parts Strategy

We have built a track record of helping aftermarket businesses.

From industrial equipment manufacturers to individual dealers, we help businesses realize their aftermarket potential. To stay competitive, aftermarket businesses work to speed up the order to cash cycle, reduce transaction costs, and optimize inventory. Combining your industry know-how and our technological insights, we extend our services to benefit your business.



Ensure your customers have access to your parts data and content via capable parts lookup tools and easy-to-use ordering processes.

Wholesale Distributors


Whether your selling equipment and service parts or parts alone GenAlpha can help maximize your parts strategy.

Equipment Dealers


Provide your customers with an online ordering tool as well as a library of OEM data so users can easily identifying the part they’re looking to replace.

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