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OEM’s Aftermarket Solutions

OEM Solutions

Aiming to maximize your parts business with technology and  business insights.

Aftermarket businesses or business units are becoming the norm for original equipment manufacturers (OEMs) as the opportunity to expand market potential for product lines compounds over time. GenAlpha has developed Equip to address the challenges OEMs face when entering into online aftermarket/parts sales channel, from integrating with your ERP to allowing users to identify product by bill of material.

Benefits for Manufacturers

  • Increase parts sales with an expanded reach to potential customers
  • Dramatically improve the customer buying experience
    Improve supply chain visibility and drive operational efficiencies to new levels
  • Broaden brand awareness and promotions to help drive new equipment sales
  • Get on-the-go access to vital customer information such as search trends, locations, orders, and more
  • Transform factual data into usable, actionable information, maximizing revenue and profit
  • Create real-time, 2D & 3D interactive, image-driven technical catalogs
  • Updated engineering data can be populated in real-time
  • Additional information such as training and maintenance videos, guides and product announcements can be included

Looking to maximize your parts business?

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