Grow Your Aftermarket Sales Potential
Next-Generation eCommerce for Manufacturers, Dealers, & Distributors
We Make it Easier to Do Business
With over 110-years of combined industry knowledge, our team understands the challenges manufacturers face. GenAlpha was created to provide solutions to these business challenges.
At GenAlpha we deliver products and services that enable equipment manufacturers, distributors, and dealers to accelerate profits online.
- Drive growth in market share and market potential for maximum profitability
- Execute a digital transformation powered by eCommerce
- Deliver an exceptional customer experience
Why Partner with GenAlpha
Unlike other eCommerce providers, we’ve been in your shoes. We ask the difficult and necessary questions because we know the questions to ask.
We understand firsthand the promise that manufacturers have to fulfill when helping their customers keep equipment running. That’s why we’re not only your software provider but also your business partner.
BRING YOUR PARTS CATALOG ONLINE
Dramatically improve the customer buying experience, expand market reach, and boost operational efficiencies with Equip - a powerful eCommerce and eCatalog solution.
Providing the ability for your customers to purchase products, parts and supplies, even equipment at any-time, anywhere is key to building and maintaining a loyal relationship with your customers.
What Our Customers Are Saying
"Partnering with GenAlpha was a strategic move not only because they offer the Equip eCommerce solution, but also because their manufacturing expertise is second to none. This is an important decision for Broce Broom and will allow us to maintain our position as a leader in production by offering innovative aftermarket solutions to our industry."
Alan Vance
CEO of Broce Manufacturing
"GenAlpha’s Equip solution is exactly what we need, and their expertise in the aftermarket parts business makes them the perfect partner..."
Duncan Pindar
Executive Vice President for TICO
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