Why GenAlpha
With over 110-years of combined industry knowledge, our team understands the challenges manufacturers face. GenAlpha was created to provide solutions to these aftermarket challenges. Taking your aftermarket strategy out of a reactive state is crucial to business growth. We provide tangible solutions to drive growth in both your market share and your market potential. Imagine a world where you, as the OEM, can execute efficiently to drive maximum profitability and deliver exceptional customer experience, while gaining market share and market potential. These are goals that can be reached with the right team, and the right technology. We can help you get there.Combining Aftermarket Know-How & Technological Insights
Industry Experts
Proactive Approach
PartSpot
What Our
Customers Are Saying
"Our launch of aftermarket parts eCommerce wasn’t just about adding a sales channel, it was about modernizing a significant division of our business, GenAlpha’s expertise allowed us to transform..."
Product Support VP
Specialty Vehicle Manufacturer
"After the development of our aftermarket strategy and implementation of PartSpot by GenAlpha there has been double-digit YOY growth, due to added global reach, new cross-selling opportunities, and being easier to do business with."
Vice President
Global Multi-Brand Organization
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