Request a Demo

Begin your eCommerce journey by providing customers an experience that addresses their needs and maximizes revenue potential in an online sales channel.

What We Offer

Explore Equip, your complete OEM and Dealer eCommerce solution, integrating tools
to drive decision making, bringing convenience to your customers and
streamlining inventory management.

Give your customers the ability to purchase products, parts and supplies, even equipment at any-time, anywhere.
Equip provides you more ways to sell parts and reach your customers, in the end maximizing your equipment and aftermarket parts business.
Learn More
Track vital user information such as search keyword trends, part orders, quotes, locations and more.
Equip's eCommerce analytics suite showcases your business key performance indicators in ways that allow action to be taken to improve your business results.
Learn More
Repurpose engineering data to create real-time, 2D & 3D interactive, image-driven technical catalogs.
Whether you’re looking to create an OEM parts catalog or a web parts catalog for your distribution business, Equip’s eCatalog is an all encompassing solution.
Learn More

OEM Aftermarket Services

Having run OEM aftermarket divisions and been responsible for equipment sales globally, GenAlpha’s aftermarket consultants know the challenges you’re facing and are prepared to help.

Our eCommerce Readiness Assessment process has three phases (discovery, analysis and assessment) that deliver information sequentially to the overall process, resulting in a summary assessment document that outlines opportunities for improvement when preparing for an eCommerce implementation.

This specialty vehicle OEM wanted to develop a strategy to form a new business unit that was an amalgamation of the aftermarket parts business of its various brands. They needed an eCommerce portal that would play an important role in the path to this new strategy.

What exactly is an "open" eCommerce portal? Learn more about this online sales strategy and why this specialty vehicle OEM adopted the strategy. Dive into their challenges, their solutions, and the results from partnering with GenAlpha and using the Equip eCommerce portal.

Experts in The Aftermarket

Equip is trusted by equipment manufacturers & dealers all over the world.

Experience what Equip can provide for your organization.


Explore our frequently updated blog, and collection of GenAlpha data sheets and whitepapers.

What Our Customers Are Saying

Copyright © 2021 GenAlpha Technologies, LLC. All Rights Reserved. Privacy Policy