Begin your eCommerce journey by providing customers an experience that addresses their needs and maximizes revenue potential in an online sales channel.
What We Offer
Explore Equip, your complete OEM and Dealer eCommerce solution, integrating tools
to drive decision making, bringing convenience to your customers and
streamlining inventory management.
OEM Aftermarket Services
Having run OEM aftermarket divisions and been responsible for equipment sales globally, GenAlpha’s aftermarket
consultants know the challenges you’re facing and are prepared to help.
Our eCommerce Readiness Assessment process has three phases (discovery, analysis and assessment) that deliver information sequentially to the overall process, resulting in a summary assessment document that outlines opportunities for improvement when preparing for an eCommerce implementation.
This specialty vehicle OEM wanted to develop a strategy to form a new business unit that was an amalgamation of the aftermarket parts business of its various brands. They needed an eCommerce portal that would play an important role in the path to this new strategy.
What exactly is an "open" eCommerce portal? Learn more about this online sales strategy and why this specialty vehicle OEM adopted the strategy. Dive into their challenges, their solutions, and the results from partnering with GenAlpha and using the Equip eCommerce portal.
Experts in The Aftermarket
Equip is trusted by equipment manufacturers & dealers all over the world.
Experience what Equip can provide for your organization.
Resources
Explore our frequently updated blog, and collection of GenAlpha data sheets and whitepapers.
What Our Customers Are Saying
"Partnering with GenAlpha was a strategic move not only because they offer the Equip eCommerce solution, but also because their manufacturing expertise is second to none. This is an important decision for Broce Broom and will allow us to maintain our position as a leader in production by offering innovative aftermarket solutions to our industry."
Alan Vance
CEO of Broce Manufacturing
"GenAlpha’s Equip solution is exactly what we need, and their expertise in the aftermarket parts business makes them the perfect partner..."
Duncan Pindar
Executive Vice President for TICO
"Our launch of aftermarket parts eCommerce wasn’t just about adding a sales channel, it was about modernizing a significant division of our business, GenAlpha’s expertise allowed us to complete this transformation..."
Product Support VP
Specialty Vehicle Manufacturer
"GenAlpha has a proven track record of helping large enterprise clients achieve their eCommerce goals. [...] Their manufacturing and aftermarket expertise was a key factor in our selection process."
Brandy Moore
Vice President of Global Service and Aftermarket for Gerber Technology
"After the development of our aftermarket strategy and implementation of Equip by GenAlpha there has been double-digit year-over-year growth, due to added global reach, new cross-selling opportunities, and being easier to do business with."
Vice President
Global Multi-Brand Organization"“Partnering with GenAlpha was a great move for us not only because they have a terrific product, but also due to their deep understanding of the needs of manufacturing organizations.” "
Tray Ivey
DESHAZO Executive Vice President