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The Most Complete
Digital Solution for

OEMs, Specialty Vehicle & Aftermarket

In the Industries of

What We Offer

Explore Equip, your complete OEM and Dealer eCommerce solution, integrating tools
to drive decision making, bringing convenience to your customers and
streamlining inventory management.

Give your customers the ability to purchase products, parts and supplies, even equipment at any-time, anywhere.
Equip provides you more ways to sell parts and reach your customers, in the end maximizing your equipment and aftermarket parts business.
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Track vital user information such as search keyword trends, part orders, quotes, locations and more.
Equip's eCommerce analytics suite showcases your business key performance indicators in ways that allow action to be taken to improve your business results.
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Repurpose engineering data to create real-time, 2D & 3D interactive, image-driven technical catalogs.
Whether you’re looking to create an OEM parts catalog or a web parts catalog for your distribution business, Equip’s eCatalog is an all encompassing solution.
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OEM Aftermarket Services

Having run OEM aftermarket divisions and been responsible for equipment sales globally, GenAlpha’s aftermarket consultants know the challenges you’re facing and are prepared to help.

Our eCommerce Readiness Assessment process has three phases (discovery, analysis and assessment) that deliver information sequentially to the overall process, resulting in a summary assessment document that outlines opportunities for improvement when preparing for an eCommerce implementation.

After successfully selling and servicing terminal tractors for nearly half a decade, TICO realized a problem was emerging when the industry demanded an easier way to identify parts and place orders. With a desire to make it easier for dealers and customers to find what they need while also offering an optimized purchasing experience, TICO partnered with GenAlpha to roll out an eCommerce and eCatalog solution that could meet all of their unique business needs.

Discover the incredible results this manufacturer experienced in only ten months.

Experts in The Aftermarket

Equip is trusted by equipment manufacturers & dealers all over the world.

Experience what Equip can provide for your organization.


Explore our frequently updated blog, and collection of GenAlpha data sheets and whitepapers.

What Our Customers Are Saying

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