After successfully selling and servicing terminal tractors for nearly half a decade, TICO realized a problem was emerging when the industry demanded an easier way to identify parts and place orders. With a desire to make it easier for dealers and customers to find what they need while also offering an optimized purchasing experience, TICO partnered with GenAlpha to roll out an eCommerce and eCatalog solution that could meet all of their unique business needs. Discover the incredible results this manufacturer experienced in only ten months. Explore our frequently updated blog, and collection of GenAlpha data sheets and whitepapers.
Improve the customer experience for the life of the equipment. Comprehensive support increases equipment uptime, lowers call volumes and increases sales.
TICO Drives Never Before Seen Online Growth
with Equip360 by GenAlpha
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What Our Customers Are Saying
"Partnering with GenAlpha was a strategic move not only because they offer the Equip eCommerce solution, but also because their manufacturing expertise is second to none. This is an important decision for Broce Broom and will allow us to maintain our position as a leader in production by offering innovative aftermarket solutions to our industry."
Alan Vance
CEO of Broce Manufacturing
"GenAlpha’s Equip solution is exactly what we need, and their expertise in the aftermarket parts business makes them the perfect partner..."
Duncan Pindar
Executive Vice President for TICO
"Our launch of aftermarket parts eCommerce wasn’t just about adding a sales channel, it was about modernizing a significant division of our business, GenAlpha’s expertise allowed us to complete this transformation..."
Product Support VP
Specialty Vehicle Manufacturer
"GenAlpha has a proven track record of helping large enterprise clients achieve their eCommerce goals. [...] Their manufacturing and aftermarket expertise was a key factor in our selection process."
Brandy Moore
Vice President of Global Service and Aftermarket for Gerber Technology
"After the development of our aftermarket strategy and implementation of Equip by GenAlpha there has been double-digit year-over-year growth, due to added global reach, new cross-selling opportunities, and being easier to do business with."
Vice President
Global Multi-Brand Organization
"“Partnering with GenAlpha was a great move for us not only because they have a terrific product, but also due to their deep understanding of the needs of manufacturing organizations.” "
Tray Ivey
DESHAZO Executive Vice President
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