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Begin your eCommerce journey by providing customers an experience that addresses their needs and maximizes revenue potential in an online sales channel.

What We Offer

Explore Equip, your complete OEM and Dealer eCommerce solution, integrating tools
to drive decision making, bringing convenience to your customers and
streamlining inventory management.

Give your customers the ability to purchase products, parts and supplies, even equipment at any-time, anywhere.
Equip provides you more ways to sell parts and reach your customers, in the end maximizing your equipment and aftermarket parts business.
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Track vital user information such as search keyword trends, part orders, quotes, locations and more.
Equip's eCommerce analytics suite showcases your business key performance indicators in ways that allow action to be taken to improve your business results.
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Repurpose engineering data to create real-time, 2D & 3D interactive, image-driven technical catalogs.
Whether you’re looking to create an OEM parts catalog or a web parts catalog for your distribution business, Equip’s eCatalog is an all encompassing solution.
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OEM Aftermarket Services

Having run OEM aftermarket divisions and been responsible for equipment sales globally, GenAlpha’s aftermarket
consultants know the challenges you’re facing and are prepared to help.

Our eCommerce Readiness Assessment process has three phases (discovery, analysis and assessment) that deliver information sequentially to the overall process, resulting in a summary assessment document that outlines opportunities for improvement when preparing for an eCommerce implementation.

Originating from an aggressive acquisition strategy this OEM worked to consolidate 20+ brands into one aftermarket parts and service group to serve all the organization's customers. The choice to Equip this new division was clear. 

Experts in The Aftermarket

Equip is trusted by equipment manufacturers & dealers all over the world.

Experience what Equip can provide for your organization.


Explore our frequently updated blog, and collection of GenAlpha data sheets and whitepapers.

What Our Customers Are Saying

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