Take Control of Your Aftermarket Strategy
Be where your customers are and increase revenue with GenAlpha.
Our mission is to deliver people, process, and technology enabling manufacturing organizations to accelerate profits in their aftermarket.
What We Offer
Explore Equip
Your complete aftermarket solution, integrating tools to drive decision making, bring convenience to your customers and streamline parts-inventory management.
Aftermarket Services
With 110-years of combined aftermarket expertise GenAlpha’s aftermarket consultants know the challenges you’re facing and are prepared to help.
Our Aftermarket Business Assessment process has three phases (discovery, analysis and assessment) that deliver information sequentially to the overall process, resulting in a summary assessment document that outlines opportunities for improvement in your aftermarket operations.
Experts in The Aftermarket
Equip is trusted by equipment manufacturers all over the world.
10,000
Weekly Users
1,000,000
In Weekly Transactions
5
Currencies
15
Languages
Who We Are
We believe in maximizing the growth potential of our customers by combining the right people and right technology.
Resources
Explore our constantly updated blog, and collection of GenAlpha data sheets and whitepapers.
What Our Customers Are Saying
"Partnering with GenAlpha was a strategic move not only because they offer the Equip eCommerce solution, but also because their manufacturing expertise is second to none. This is an important decision for Broce Broom and will allow us to maintain our position as a leader in production by offering innovative aftermarket solutions to our industry."
Alan Vance
CEO of Broce Manufacturing
"GenAlpha’s Equip solution is exactly what we need, and their expertise in the aftermarket parts business makes them the perfect partner..."
Duncan Pindar
Executive Vice President for TICO
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