Begin your eCommerce journey by providing customers an experience that addresses their needs and maximizes revenue potential in an online sales channel.
Explore Equip, your complete OEM and Dealer eCommerce solution, integrating tools
to drive decision making, bringing convenience to your customers and
streamlining inventory management.
Give your customers the ability to purchase products, parts and supplies, even equipment at any-time, anywhere.
Equip provides you more ways to sell parts and reach your customers, in the end maximizing your equipment and aftermarket parts business.
Track vital user information such as search keyword trends, part orders, quotes, locations and more.
Equip's eCommerce analytics suite showcases your business key performance indicators in ways that allow action to be taken to improve your business results.
Repurpose engineering data to create real-time, 2D & 3D interactive, image-driven technical catalogs.
Whether you’re looking to create an OEM parts catalog or a web parts catalog for your distribution business, Equip’s eCatalog is an all encompassing solution.
Having run OEM aftermarket divisions and been responsible for equipment sales globally, GenAlpha’s aftermarket
consultants know the challenges you’re facing and are prepared to help.
Our eCommerce Readiness Assessment process has three phases (discovery, analysis and assessment) that deliver information sequentially to the overall process, resulting in a summary assessment document that outlines opportunities for improvement when preparing for an eCommerce implementation.
Originating from an aggressive acquisition strategy this OEM worked to consolidate 20+ brands into one aftermarket parts and service group to serve all the organization's customers. The choice to Equip this new division was clear.
Experts in The Aftermarket
Equip is trusted by equipment manufacturers & dealers all over the world.
Experience what Equip can provide for your organization.
What Our Customers Are Saying
"Partnering with GenAlpha was a strategic move not only because they offer the Equip eCommerce solution, but also because their manufacturing expertise is second to none. This is an important decision for Broce Broom and will allow us to maintain our position as a leader in production by offering innovative aftermarket solutions to our industry."
Alan Vance CEO of Broce Manufacturing
"GenAlpha’s Equip solution is exactly what we need, and their expertise in the aftermarket parts business makes them the perfect partner..."
Duncan Pindar Executive Vice President for TICO
"Our launch of aftermarket parts eCommerce wasn’t just about adding a sales channel, it was about modernizing a significant division of our business, GenAlpha’s expertise allowed us to complete this transformation..."
Product Support VP Specialty Vehicle Manufacturer
"GenAlpha has a proven track record of helping large enterprise clients achieve their eCommerce goals. [...] Their manufacturing and aftermarket expertise was a key factor in our selection process."
Brandy Moore Vice President of Global Service and Aftermarket for Gerber Technology
"After the development of our aftermarket strategy and implementation of Equip by GenAlpha there has been double-digit year-over-year growth, due to added global reach, new cross-selling opportunities, and being easier to do business with."
Vice President Global Multi-Brand Organization
"“Partnering with GenAlpha was a great move for us not only because they have a terrific product, but also due to their deep understanding of the needs of manufacturing organizations.” "
Tray Ivey DESHAZO Executive Vice President