Your complete OEM and Dealer eCommerce solution, integrating tools to drive decision making, bringing convenience
to your customers and streamlining inventory management.
Having run OEM aftermarket divisions and been responsible for equipment sales globally, GenAlpha’s aftermarket
consultants know the challenges you’re facing and are prepared to help.
Our eCommerce Readiness Assessment process has three phases (discovery, analysis and assessment) that deliver information sequentially to the overall process, resulting in a summary assessment document that outlines opportunities for improvement when preparing for an eCommerce implementation.