This specialty vehicle OEM wanted to develop a strategy to form a new business unit that was an amalgamation of the aftermarket parts business of its various brands. They needed an eCommerce portal that would play an important role in the path to this new strategy.
What exactly is an "open" eCommerce portal? Learn more about this online sales strategy and why this specialty vehicle OEM adopted the strategy. Dive into their challenges, their solutions, and the results from partnering with GenAlpha and using the Equip eCommerce portal.