Privacy Policy

Last updated: July 3 , 2024

1. Introduction

GenAlpha provides technology solutions for B2B sales and digital parts catalogue generation (“Technology Solutions”), as well as, B2B consulting services (collectively, Technology Solutions and consulting services are referred to herein as (“Services”). This Privacy Policy (“Policy”) defines how GenAlpha collects, uses, and stores personal information it obtains from users of GenAlpha’s Services. The Policy applies to all personal information received by GenAlpha in the United States from users of the GenAlpha website (www.genalpha.com) (“Site”) and GenAlpha Services. The users include clients of GenAlpha Services (“GenAlpha Merchants”) and customers of GenAlpha Merchants using GenAlpha Services (“GenAlpha Merchant Customer”).

By using the Site and GenAlpha Services Technology Solutions (as a GenAlpha Merchant or GenAlpha Merchant Customer), you are agreeing to the terms of this Privacy Policy and, as applicable, the GenAlpha Terms and Conditions.

This Privacy Policy will be updated from time to time to address changes to our privacy practices or for other operational, legal, or regulatory reasons. If we make material changes to this Privacy Policy, we will give you notice of such changes by posting the revised policy on the Site and, where appropriate, by other means as well. By continuing to use this Site after changes are posted, you agree to the revised policy.

2. Information Collection

GenAlpha Client Restrictions

GenAlpha Merchants offering a GenAlpha Technology Solution are required to provide “Terms of Use” on their GenAlpha Technology Solution website. The “Terms of Use” must define their privacy policy and comply with the laws applicable to the GenAlpha Merchant business. These GenAlpha Merchants also agree to obtain consent from GenAlpha Merchant Customers (their customers) for the use and access to Personal Information by GenAlpha. In addition, GenAlpha prohibits the collection of sensitive Personal Information by GenAlpha Merchants.

Information Collected and Use

The following information may be collected by GenAlpha Merchants using the Services:

GenAlpha Merchant employee name, company name, company address, email address, and phone number(s) of client employees who administer the site or use the site to purchase products on behalf of others. This information is used to provide access to site functions and to communicate transactions performed on the site.

GenAlpha Merchant Customer name, company name, company address, email, shipping and billing address, phone number, and payment details (including credit card information). This information is used by GenAlpha Merchants to provide services, including supporting and processing orders, authentication of payments, and processing of payments.

Browsing information from all GenAlpha-hosted webpages. The information may include account access patterns, including information about the device and browser, network connections and your IP address. This information is collected to provide analytics that enable GenAlpha Merchants and GenAlpha to improve their services and business operations.

Personal information, including name, company name, company address, email address, and phone number, provided during inquiries about GenAlpha business and services from GenAlpha websites. This information is provided directly by you and is utilized solely for the purpose of responding to your request.

Personal information, including name, company name, company address, email address, and phone number, provided when support is requested from the GenAlpha Equip support team. These requests can be from both email and phone calls. This information is provided directly by you and is utilized solely for the purpose of responding to your request.

Information Collection Processes

GenAlpha collects Personal Information when GenAlpha Merchants and GenAlpha Merchant Customers register to use GenAlpha Technology Solutions operated on behalf of the GenAlpha Merchant.

GenAlpha collects Personal Information when a user of the Site registers to receive additional information.

Browsing and account information is collected during use of GenAlpha Services and the Site.

3. Access to Personal Information

GenAlpha Merchant Sites

GenAlpha Merchant Customers retain all rights to their Personal Information and can access it at any time.

The information that we process on behalf of the GenAlpha Merchant is included in this notice and may be expanded by the GenAlpha Merchant privacy policy.

In addition, GenAlpha takes reasonable steps to allow correction, amendment, deletion and limiting the use of your Personal Information within the GenAlpha Merchant sites.

You can access many types of Personal Information, such as payment or contact information, directly within your account settings. If you are unable to change your Personal Information within your account settings, please review the GenAlpha Merchant site Terms of Services and Privacy Policy information on the GenAlpha Merchant site.

If you are still unable to reach a resolution with the GenAlpha Merchant, please contact us to make the required changes. Please include the name of the GenAlpha Merchant as part of your request.

GenAlpha does not sell or share personal information that is contained in our GenAlpha Merchant Sites. For additional information about how GenAlpha Merchants utilize your personal information, please visit the Privacy Policy in the footer of the specific GenAlpha Merchant site.

It is important to remember that if you delete or limit the use of your Personal Information, the GenAlpha Merchant site may not function properly.

If you have any questions about your Personal Information or this policy, or if you would like to make a complaint about how GenAlpha processes your personal data, please contact GenAlpha by email at info@genalpha.com, or by using the contact details below:

GenAlpha Technologies, LLC
200 S Executive Dr, Suite 100

Brookfield, WI 53005
info@genalpha.com

GenAlpha Website

Users of the GenAlpha Website retain all rights to their personal information and can request access it at any time by contacting us at the address or email address below.

The information that we process for visitors to the GenAlpha Website is included in this notice.

GenAlpha does not sell or share personal information that is collected from our GenAlpha Website.

If you have any questions about your Personal Information including the request to update, correct or delete your personal information, questions about this policy, or if you would like to make a complaint about how GenAlpha processes your personal data, please contact GenAlpha by email at info@genalpha.com, or by using the contact details below:

GenAlpha Technologies, LLC
200 S Executive Dr, Suite 100
Brookfield, WI 53005
info@genalpha.com

4. Choice and Control

We respect your privacy and provide you with the ability to exercise certain controls and choices regarding our collection, use, and disclosure of your personal information. This section outlines the choices you have and how you can exercise them.

Opt-Out Options

Disclosure to Third Parties:
You have the right to choose whether your personal information is disclosed to third parties. If you do not want us to share your personal information with third parties, you can opt-out by:

Declining cookies that track marketing/analytics or updating your cookie consent via the link in the footer.
Opting out of marketing emails via the links provided within the emails.
Contacting the GenAlpha Merchant via their Contact Us page.
Escalating to GenAlpha using the contact information below.

Use for Different Purposes:
If we intend to use your personal information for a purpose that is materially different from the purpose(s) for which it was originally collected or subsequently authorized by you, we will provide you with a clear, conspicuous, and readily available mechanism to opt out of such use.

Exceptions to Opt-Out:

We may disclose your personal information to third parties acting as our agents to perform tasks on our behalf and under our instructions without offering you an opportunity to opt-out. In such cases, we will enter into a contract with the agent to ensure that your personal information is protected.

Sensitive Information:

Sensitive information is never collected in our Services or on our Site.

Exercising Your Choices:
Most controls and choices can be exercised directly within your account settings on the GenAlpha Merchant site. If you encounter any difficulties or require additional assistance, please refer to the Terms of Service and Privacy Policy provided by the GenAlpha Merchant.

Escalation and Contact:
If you cannot resolve any issues regarding your personal information with the GenAlpha Merchant, please contact us directly. Include the name of the GenAlpha Merchant in your request to ensure a prompt response. Our contact details are as follows:

GenAlpha Technologies, LLC
200 S Executive Dr, Suite 100
Brookfield, WI 53005
info@genalpha.com

5. Use of Cookies and Other Tracking Technologies

A cookie is a small amount of data, which may include a unique identifier. Cookies are sent to browsers from websites and stored on the browsing device. GenAlpha technology solutions assign a different cookie to each device that accesses our website.

Purpose

Cookies are used to recognize the device and provide a personalized experience to users of the GenAlpha Site. The purpose of the cookie is to identify preferences for use of the GenAlpha Technology Solutions. Cookies are stored on the browsing device to assist in providing and improving our GenAlpha Services the services provided by GenAlpha Merchants. For example, cookies are used to maintain browsing sessions. Data collection devices such as Google Analytics help analyze web page flow, measure promotional effectiveness and to provide information relevant to browsing parties’ interests. Google Analytics helps website owners understand how visitors engage with their website. We can view a variety of reports about how visitors interact with our Site so we can improve it. Google Analytics collects information anonymously, and uses cookies, and IP addresses, and reports website trends without identifying individual visitors. For more information related to Google Analytics, click here: http://www.google.com/analytics/learn/privacy.html. You can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-On. For information about and to install Google Analytics Opt-out Browser Add-on, click here: https://tools.google.com/dlpage/gaoptout?hl=en. In Addition, our GenAlpha Merchants who do business outside of the United States have tools within our Services to provide users with cookie consent opt-in/opt-out that can be updated by the user at any time.

6. Links to Other Websites and Services

The Site may contain links to other websites that are not controlled and/or maintained by GenAlpha. Please be aware that those other websites may have different privacy policies which may subject you to different privacy practices. Please review the privacy policies of such other websites for information concerning what information is collected on such websites and how it is used. GenAlpha is not responsible for the contents or privacy practices of any linked site or any link on a linked site.

7. Third Parties

GenAlpha works with contracted third parties to provide supporting functions to their Technology Solutions and Site. During the course of providing the additional functions GenAlpha may share Personal Information with them to support these efforts.

In certain limited circumstances, GenAlpha may be required to share information with third parties to conform to legal requirements or to respond to lawful requests by public authorities, including to meet national security or law enforcement requirements.

Personal Information may be shared with third parties to prevent, investigate, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our Terms of Service or any other agreement related to the Services, the Site, or as otherwise required by law.

Personal Information may also be shared with a company that acquires our business, whether through merger, acquisition, bankruptcy, dissolution, reorganization, or other similar transaction or proceeding. If this happens, we will post a notice on our home page.

GenAlpha is subject to the regulatory enforcement powers of the U.S. FTC. In certain situations, we may be required to disclose personal information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

GenAlpha remains responsible for Personal Information that is transferred to a third party for processing or to support our efforts in providing its Services. Any Personal Information transferred to a third party for data processing is processed in accordance with our instructions, and is subject, by law, to a comparable level of protection as that provided by GenAlpha.

A “comparable level of protection” means a level of protection generally equivalent to that provided by GenAlpha. For purposes of this policy, GenAlpha contracted third parties are Amazon Web Services, Thoughtfocus Technologies.

8. Termination of Services

GenAlpha will continue to store archived copies of collected personal information for legitimate business purposes and to comply with the law. We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy policy unless a longer retention period is required or permitted by law (such as tax, accounting, and other legal requirements). When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it. In addition, GenAlpha will continue to store anonymous information, such as website visits, without identifiers, in order to improve its Services.

9. Restrictions

GenAlpha will never share, disclose, sell, rent, or otherwise provide Personal Information to other companies for the marketing of their own products or services.

GenAlpha’s does not use the Personal Information we collect from GenAlpha Merchants to independently contact or market its Technology Solutions and Services.

10. Information Protection

GenAlpha abides by industry standards on information security management to safeguard sensitive information, such as financial information, intellectual property, employee details, and any other Personal Information entrusted to us. Its information security systems apply to people, processes, and information technology systems on a risk management basis.

An annual audit is performed to ensure contracted parties follow industry standards and guidelines. The audit includes the following verification:

Payment gateway service providers integrated with GenAlpha are certified as a PCI DSS Level 1 compliant service provider, which is the highest level of compliance available, and our platform is audited annually by a third-party qualified security assessor.

Data center hosting providers used to host GenAlpha Services are ISO 27001 certified.

Technology development partners comply with industry standards for the development of secure websites.

GenAlpha services are provided via Secure Socket Layer transmission. Further, we follow generally accepted industry standards to protect the information submitted to us, both during transmission and once we receive it. That said, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

11. Cross Border Information Protection

While GenAlpha is a United States company, we provide services to customers and our technology processes data from users around the world. Our servers are located in the United States. If you are accessing our Sites from outside the United States, please be aware that your information may be transferred to, stored and processed by us in our facilitates and by those third parties with whom we may share your personal information with. Accordingly, GenAlpha may transmit your personal information outside of the country, state, or province in which you are located.

GenAlpha and its contracted third parties complies with the EU-U.S. Data Privacy Framework ("EU-U.S. DPF") and the Swiss-U.S. Data Privacy Framework ("Swiss-U.S. DPF") as set forth by the U.S. Department of Commerce (collectively, "Data Privacy Framework"). GenAlpha has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles ("EU-U.S. DPF Principles") with regard to the processing of personal data received from the European Union. GenAlpha has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles ("Swiss-U.S. DPF Principles") with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF.

If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) Program, and to view our certification, please visit https://www.dataprivacyframework.gov/.

GenAlpha is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission (FTC).

If you believe that your Personal Information has been used in a manner that is not consistent with the relevant privacy policies listed above, please contact GenAlpha by email at info@genalpha.com, or by using the contact details below:

GenAlpha Technologies, LLC
200 S Executive Dr, Suite 100

Brookfield, WI 53005
info@genalpha.com

If your complaint or dispute remains unresolved, you may also contact the International Centre for Dispute Resolution®, the international division of the American Arbitration Association® (ICDR/AAA). This organization provides independent dispute resolution services, at no charge to you. ICDR/AAA can be contacted at https://go.adr.org/dpf_irm.html.

If, after attempting to resolve a dispute through ICDR/AAA, you feel that your concerns about the use of your Personal Information have not been resolved, you may seek resolution of the issue through binding arbitration. For more information about the binding arbitration process, please visit https://www.dataprivacyframework.gov/framework-article/ANNEX-I-introduction

For more information about the EU-U.S. Data Privacy Framework and the Swiss-U.S. Data Privacy Framework, please visit https://www.dataprivacyframework.gov.

Privacy Policy

GenAlpha Merchant Sites

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