GenAlpha Resources

Discover the most relevant trends, insights, and best practices to help OEMs and aftermarket organizations empower their business.

Nov 133 min read

2025 Pricing Tips for Manufacturers and Distributors in the Parts and Equipment Industry

Key tips to guide your organization through the pricing process and insights on how an eCommerce portal can support pricing optimization.

Oct 252 min read

Unlocking Sales Potential: Why Salespeople Embrace eCommerce and Customer Portals

eCommerce and self-service portals are powerful allies for sales teams, enhancing their productivity and job satisfaction.

Oct 223 min read

Why do Customers Churn? Understanding Churn Using Machine Learning-based Analysis

This blog post is from GenAlpha partner, Bubo.ai . In every sector, customer churn is a constant challenge. For one reason or another,...

Oct 113 min read

It’s Budget Season – Don’t forget these 5 items when budgeting for eCommerce in 2025!

Manufacturers and distributors are increasingly recognizing that time is of the essence when it comes to enhancing their digital...

Sep 124 min read

6 Ways Customer Portals Can Transform Your Aftermarket Sales

A well-designed customer portal goes beyond the basics of online ordering. It becomes an integral part of the customer experience.

Aug 153 min read

To Display Pricing Online or Not: A Debate for Many Organizations

Deciding whether to display pricing online is a critical decision for manufacturers and distributors. Each approach has unique advantages.

Aug 72 min read

MacKay & Company recently released their 2024 Canadian Distribution Study

This blog post is from GenAlpha's partner, MacKay & Company. Since launching in 1968, MacKay & Company has specialized in marketing...

Jul 263 min read

How Digital Solutions Can Simplify Product Registration and Warranty Management

In this blog, we explore how digital solutions transform efficiency and strengthen the relationship between manufacturers and dealers.

Jul 102 min read

A Mid-Year Aftermarket Update

This blog post is from GenAlpha's partner, MacKay & Company. Since launching in 1968, MacKay & Company has specialized in marketing...