Choosing a B2B eCommerce solution for your manufacturing operation is a difficult but important decision. Add in the choice of selecting...

The internet has seen the invention of various technologies and innovative solutions, and an ever-increasing number of web-savvy...

What priority does your business place on aftermarket parts sales? Aftermarket parts sales for equipment manufacturers can generate up to...

A manufacturer’s pricing management strategy is a critical focus of any eCommerce readiness assessment. The more robust a pricing...

The more a manufacturer knows about their customers, the easier it will be to communicate with them. The level of information a...

The most valuable first step in any eCommerce endeavor is to have good product data and product organization. The goal is to ensure that...

B2B eCommerce requires an organized sales structure that can adequately manage the intricacies of each step of the selling process....

The first step in defining your manufacturing company’s eCommerce strategy is evaluating your solution’s enterprise resource planning...

Mar. 03, 2020, BROOKFIELD, Wis. – GenAlpha Technologies, LLC was selected by Broce Broom to implement GenAlpha’s Equip360 eCommerce...

Providing product data is extremely important for customers, it can be a barrier that helps or hinders the buying process. The goal of...

We’d all like to believe that “If you build it, they will come,” but it’s not that simple when it comes to launching and growing a B2B...

Your marketing team has been busy getting traffic to your eStore. Now the real work begins. How do you translate traffic to transactions...

Monitoring performance is the lifeblood of any business. A business cannot adjust or make improvements without having a solid process of...

DESHAZO, LLC will utilize GenAlpha’s Equip360 SaaS offering for their eCommerce website in a five-year software and services agreement....

GenAlpha has entered a strategic partnership with MacKay & Company to raise awareness of aftermarket best practices. Brookfield, WI,...