GenAlpha Resources

Discover the most relevant trends, insights, and best practices to help OEMs and aftermarket organizations empower their business.

MacKay & Company recently released their 2024 U.S. Distribution Study

Jun 121 min read

MacKay & Company recently released their 2024 U.S. Distribution Study

This blog post is from GenAlpha's partner, MacKay & Company. Since launching in 1968, MacKay & Company has specialized in marketing...

GenAlpha Technologies

Jun 101 min read

Podcast

The ABCs of ERP & Beyond Podcast

The ABCs of ERP and Beyond podcast is hosted by Peter Nicholson & Nirav Shah and provides updates and behind-the-scenes stories about the...

Aftermarket Excellence: Harnessing Online Selling for Growth

GenAlpha Technologies

May 213 min read

Blog

Aftermarket Excellence: Harnessing Online Selling for Growth

Embracing digital commerce presents an opportunity for businesses to sell parts online and grow aftermarket sales.

GenAlpha Technologies

May 172 min read

Announcements

GenAlpha Technologies Announces Strategic Partnership with Karmak

May 17, 2024, Brookfield, Wis— GenAlpha Technologies is excited to announce a new strategic partnership with Karmak, the foremost...

GenAlpha Technologies

May 82 min read

Announcements

GenAlpha Technologies and Mavenoid Partner to Elevate Customer Support through AI

May 7th, 2024, Brookfield, Wis— GenAlpha Technologies is excited to announce a strategic partnership with Mavenoid, the intelligent...

2024 AEM Product Safety & Stewardship Conference and Liability Seminar

GenAlpha Technologies

Apr 301 min read

Video

2024 AEM Product Safety & Stewardship Conference and Liability Seminar

The 2024 AEM Product Safety & Stewardship Conference and Product Liability Seminar took place at the Crowne Plaza Chicago O'Hare in...

Are B2B Sales on Amazon Incremental or Cannibalistic?

Enceiba

Apr 294 min read

Blog

Are B2B Sales on Amazon Incremental or Cannibalistic?

This blog post is from GenAlpha partner, Enceiba. At Enceiba, we work with mid-market and very large B2B manufacturers on building and...

GenAlpha Technologies

Apr 222 min read

Customer Success Story

Customer Success Story: M-B Companies

Industry: Commercial and Industrial Equipment Manufacturer Solution: Interactive Parts manuals 2,422 Equipment Parts Manuals 72%...

Market Share and Market Potential in the Aftermarket: What’s the Difference?

GenAlpha Technologies

Apr 153 min read

Blog

Market Share and Market Potential in the Aftermarket: What’s the Difference?

There is considerable profit to be had from improving sales performance in the aftermarket for OEMs. These sales are on average at least...

Sam Klaidman

Apr 26 min read

Blog

Building Customer Loyalty in Manufacturing Companies: The Role of Value Creators and Maintainers

This blog post is from GenAlpha partner, Sam Klaidman, Founder and Principal Advisor of Middlesex Consulting. At Middlesex Consulting...

Overhead Door Corporation has Implemented GenAlpha’s Equip360 Digital Platform

GenAlpha Technologies

Mar 132 min read

Announcements

Overhead Door Corporation has Implemented GenAlpha’s Equip360 Digital Platform

Overhead Door Corporation has launched Equip360 to give their distributors an enhanced digital purchasing experience and increased support.

How long does it take to launch an eCommerce site?

GenAlpha Technologies

Mar 72 min read

Blog

How long does it take to launch an eCommerce site?

So, you've got a vision for your eCommerce site—a digital storefront that showcases your top-of-the-line equipment and parts, ready to...

GenAlpha Technologies

Feb 123 min read

Blog

Why eCommerce Is Essential for Building Customer Loyalty

Imagine this scenario: You're a company that has built a solid relationship with your buyers. They love your products and frequently...

Rhino Selects GenAlpha’s Digital Platform Equip360

GenAlpha Technologies

Feb 12 min read

Announcements

Rhino Selects GenAlpha’s Digital Platform Equip360

Brookfield, Wis—We are excited to announce that Rhino, a leading manufacturer in the agricultural equipment industry, has successfully...

Dixie Chopper Has Implemented GenAlpha’s Equip360 Digital Platform

GenAlpha Technologies

Jan 252 min read

Announcements

Dixie Chopper Has Implemented GenAlpha’s Equip360 Digital Platform

Brookfield, WI—Dixie Chopper, a renowned manufacturer of industrial zero-turn lawnmowers, has successfully implemented GenAlpha...

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