Mavens of Manufacturing Ep. 103: Aftermarket Parts Sales Management
Mavens of Manufacturing is a LIVE video series that celebrates women in manufacturing. From the shop floor to the c-suite, they shine a...
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GenAlpha Technologies
Mar 16, 20233 min read
OEMs: Shift Your Aftermarket Strategy from Reactive to Proactive
Original equipment manufacturers (OEMs) make various efforts to reach a larger market segment and grow their businesses for increased...
GenAlpha Technologies
Feb 21, 20231 min read
Twenty Minute Collaborations Podcast—The Rewards of Teamwork
GenAlpha's CEO, Kris Harrington appeared on a recent episode of Twenty Minute Collaborations with Gregg Potter. Show Notes Kris...
GenAlpha Technologies
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Digital Self-Service: The Key to Staying Competitive in Today's Digital-First World
The most important reason original equipment manufacturers (OEMs) need to implement digital self-service technologies now is because we...
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4 Steps for OEMs to Grow Their Dealer Sales
The most significant way to grow your dealer sales is to ease the process of doing business with you. Dealers have lots of options. And...
GenAlpha Technologies
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Kris Harrington — CEO Announcement
January 10, 2023, Brookfield, Wis— GenAlpha Technologies is excited to announce they’ve appointed a new Chief Executive Officer, Kristina...
GenAlpha Technologies
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Recession Yes or No? 3 Reasons Not to Ignore your Aftermarket Services
It’s impossible to know what the future will hold for the manufacturing industry. The last few years have demonstrated how quickly things...
GenAlpha Technologies
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Start Your Digital Commerce Journey with a Dealer Portal: 5 Benefits for Manufacturers
Digital sales continue to grow in the manufacturing industry. They increased by 18.4% last year to $543.25 billion, and this is a trend...
GenAlpha Technologies
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Gradall Industries, LLC Awards GenAlpha Contract for Development of New eStore—Set to Launch Soon
GenAlpha Technologies is implementing their Equip360 Digital Platform for two Gradall Industries, LLC product lines—Gradall hydraulic...
GenAlpha Technologies
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Online Tools for Your Aftermarket? 10 Time-Saving Reasons to Enable Digital Self-Service — Part 2
This is the second part of a two-part blog series. Make sure to read Part 1, if you haven’t had the chance. We’ve already highlighted...
GenAlpha Technologies
Nov 7, 20222 min read
GenAlpha Announces New Partnership with MARKT-PILOT
October 31, 2022, Brookfield, Wis— GenAlpha Technologies and MARKT-PILOT have entered a strategic partnership. MARKT-PILOT helps OEMs...
GenAlpha Technologies
Oct 31, 20222 min read
GenAlpha Announces Partnership with BAM!
October 14th, 2022, Brookfield, Wis— GenAlpha Technologies has partnered with BAM!, a digital asset management and mobile sales...
GenAlpha Technologies
Oct 30, 20222 min read
Alamo Group Texas is Implementing GenAlpha’s Equip360 Digital Platform
Alamo Group Texas will be launching Equip360 to provide both their dealers and customers with an optimized digital experience and...
GenAlpha Technologies
Oct 26, 20222 min read
Tiger Mowers Selects GenAlpha’s Digital Platform Equip360
Equip360 will help Tiger to grow their online business through an optimized digital experience, an intuitive interface, and enhanced...
GenAlpha Technologies
Oct 19, 20224 min read
Online Tools for Your Aftermarket? 10 Time-Saving Reasons to Enable Digital Self-Service — Part 1
For OEMs, supporting equipment over its full product lifecycle is no easy task. There are numerous activities over the course of...
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