GenAlpha Resources

Discover the most relevant trends, insights, and best practices to help OEMs and aftermarket organizations empower their business.

Make More Money with Parts by Leveraging Web Data

Apr 20, 20231 min read

Make More Money with Parts by Leveraging Web Data

GenAlpha and MARKT-PILOT provide the tools machinery OEMs need to grow spare part revenue. We've partnered up to showcase the potential...

Moving Away from an Order-Taking Culture: 5 Strategies for OEM and After-Sales Leaders

GenAlpha Technologies

Apr 12, 20233 min read

Blog

Moving Away from an Order-Taking Culture: 5 Strategies for OEM and After-Sales Leaders

In today's dynamic business environment, staying competitive requires a more dynamic approach to utilizing your organization's valuable...

Overcoming Channel Conflict for B2B Manufacturers Webinar

GenAlpha Technologies

Apr 10, 20231 min read

Video

Overcoming Channel Conflict for B2B Manufacturers Webinar

Kris and Brian—two B2B eCommerce and manufacturing veterans—teamed up to ensure manufacturers have the knowledge and resources they need...

Mavens of Manufacturing Ep. 103: Aftermarket Parts Sales Management

GenAlpha Technologies

Mar 23, 20231 min read

Podcast

Mavens of Manufacturing Ep. 103: Aftermarket Parts Sales Management

Mavens of Manufacturing is a LIVE video series that celebrates women in manufacturing. From the shop floor to the c-suite, they shine a...

OEMs: Shift Your Aftermarket Strategy from Reactive to Proactive

GenAlpha Technologies

Mar 16, 20233 min read

Blog

OEMs: Shift Your Aftermarket Strategy from Reactive to Proactive

Original equipment manufacturers (OEMs) make various efforts to reach a larger market segment and grow their businesses for increased...

Twenty Minute Collaborations Podcast—The Rewards of Teamwork

GenAlpha Technologies

Feb 21, 20231 min read

Podcast

Twenty Minute Collaborations Podcast—The Rewards of Teamwork

GenAlpha's CEO, Kris Harrington appeared on a recent episode of Twenty Minute Collaborations with Gregg Potter. Show Notes Kris...

Digital Self-Service: The Key to Staying Competitive in Today's Digital-First World

GenAlpha Technologies

Feb 19, 20233 min read

Blog

Digital Self-Service: The Key to Staying Competitive in Today's Digital-First World

The most important reason original equipment manufacturers (OEMs) need to implement digital self-service technologies now is because we...

4 Steps for OEMs to Grow Their Dealer Sales

GenAlpha Technologies

Jan 20, 20235 min read

Blog

4 Steps for OEMs to Grow Their Dealer Sales

The most significant way to grow your dealer sales is to ease the process of doing business with you. Dealers have lots of options. And...

GenAlpha Technologies

Jan 17, 20232 min read

Announcements

Kris Harrington — CEO Announcement

January 10, 2023, Brookfield, Wis— GenAlpha Technologies is excited to announce they’ve appointed a new Chief Executive Officer, Kristina...

Recession Yes or No? 3 Reasons Not to Ignore your Aftermarket Services

GenAlpha Technologies

Dec 16, 20223 min read

Blog

Recession Yes or No? 3 Reasons Not to Ignore your Aftermarket Services

It’s impossible to know what the future will hold for the manufacturing industry. The last few years have demonstrated how quickly things...

Start Your Digital Commerce Journey with a Dealer Portal: 5 Benefits for Manufacturers

GenAlpha Technologies

Dec 5, 20224 min read

Blog

Start Your Digital Commerce Journey with a Dealer Portal: 5 Benefits for Manufacturers

Digital sales continue to grow in the manufacturing industry. They increased by 18.4% last year to $543.25 billion, and this is a trend...

Gradall Industries, LLC Awards GenAlpha Contract for Development of New eStore—Set to Launch Soon

GenAlpha Technologies

Nov 18, 20222 min read

Announcements

Gradall Industries, LLC Awards GenAlpha Contract for Development of New eStore—Set to Launch Soon

GenAlpha Technologies is implementing their Equip360 Digital Platform for two Gradall Industries, LLC product lines—Gradall hydraulic...

Online Tools for Your Aftermarket? 10 Time-Saving Reasons to Enable Digital Self-Service — Part 2

GenAlpha Technologies

Nov 16, 20224 min read

Blog

Online Tools for Your Aftermarket? 10 Time-Saving Reasons to Enable Digital Self-Service — Part 2

This is the second part of a two-part blog series. Make sure to read Part 1, if you haven’t had the chance. We’ve already highlighted...

GenAlpha Announces New Partnership with MARKT-PILOT

GenAlpha Technologies

Nov 7, 20222 min read

Announcements

GenAlpha Announces New Partnership with MARKT-PILOT

October 31, 2022, Brookfield, Wis— GenAlpha Technologies and MARKT-PILOT have entered a strategic partnership. MARKT-PILOT helps OEMs...

GenAlpha Announces Partnership with BAM!

GenAlpha Technologies

Oct 31, 20222 min read

Announcements

GenAlpha Announces Partnership with BAM!

October 14th, 2022, Brookfield, Wis— GenAlpha Technologies has partnered with BAM!, a digital asset management and mobile sales...

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