GenAlpha Resources

Discover the most relevant trends, insights, and best practices to help OEMs and aftermarket organizations empower their business.

5 Steps for eCommerce Success: Step 2 – Implement eCommerce

Jun 29, 20223 min read

5 Steps for eCommerce Success: Step 2 – Implement eCommerce

After you’ve completed the work of identifying the needs of your customers, it is important to put the physical infrastructure behind...

5 Steps for eCommerce Success: Step 1- Defining the Customer Journey

GenAlpha Technologies

Jun 29, 20223 min read

Blog

5 Steps for eCommerce Success: Step 1- Defining the Customer Journey

When it comes to eCommerce, there are really two key stakeholders, the customers who buy products and services online, and the businesses...

GenAlpha Technologies

Jun 22, 20221 min read

Podcast

The CPQ Podcast

Episode Summary In this episode, you hear from Kristina Harrington, Founder, President and COO of GenAlpha Technologies. Kristina...

GenAlpha Technologies

Jun 19, 20225 min read

Video

Why GenAlpha was Founded

GenAlpha’s president explained the problems she saw that led to the founding of GenAlpha. This video is an excerpt from Exit Your Way’s...

GenAlpha Technologies

Jun 16, 20221 min read

Video

Women in ERP: June 2022

Show Summary Women in ERP is a monthly show hosted by Kris Harrington and Sarah Scudder that highlights different women in the ERP...

The Heavy Duty Parts Report Ep 202: Streamline the Ordering Process Using a Product Configurator

GenAlpha Technologies

Jun 15, 20223 min read

Podcast

The Heavy Duty Parts Report Ep 202: Streamline the Ordering Process Using a Product Configurator

Learn how to streamline the ordering process after setting up your digital sales channel. SUBSCRIBE: YouTube | Apple Podcasts | Google...

Blue-Collar BS Podcast: X Sees Z as the Future

GenAlpha Technologies

Jun 13, 20221 min read

Podcast

Blue-Collar BS Podcast: X Sees Z as the Future

Generational Transformation in Manufacturing In this episode of the podcast the president of GenAlpha Technologies, Kristina Harrington,...

Morbark LLC Selects GenAlpha’s Equip360 Digital Platform

GenAlpha Technologies

Jun 2, 20222 min read

Announcements

Morbark LLC Selects GenAlpha’s Equip360 Digital Platform

Morbark will launch Equip360 to provide their dealer partners with an enhanced digital experience for identifying and purchasing parts,...

Women in ERP: Characteristics of Successful ERP Solutions

GenAlpha Technologies

May 24, 20221 min read

Video

Women in ERP: Characteristics of Successful ERP Solutions

Show Summary Women in ERP is a monthly show hosted by Kris Harrington and Sarah Scudder that highlights different women in the ERP...

How to Grow Your Business by Increasing Average Order Value

tmaloney15

May 18, 20221 min read

Video

How to Grow Your Business by Increasing Average Order Value

Video Summary Many organizations devote most of their time attracting new customers and don’t think about their existing ones. Focusing...

5 Ways Product Configurators can Transform Sales for Manufacturers

GenAlpha Technologies

May 17, 20223 min read

Blog

5 Ways Product Configurators can Transform Sales for Manufacturers

Manufacturing is a complex industry. A single piece of equipment can have 100,000 different potential configurations. So creating a way...

GenAlpha Technologies

May 1, 20222 min read

Video

The eCommerce Success Series

Kristina Harrington and Ken Novak are two experts who have spent their careers helping industrial organizations digitally transform and...

How OEMs Can Leverage Interactive Parts Manuals for Aftermarket Success

GenAlpha Technologies

Apr 19, 20223 min read

Blog

How OEMs Can Leverage Interactive Parts Manuals for Aftermarket Success

Equipment manufacturers have a multitude of complex products that have traditionally been made available in a physical parts catalog. But...

GenAlpha Announces New Partnership with Middlesex Consulting

GenAlpha Technologies

Apr 18, 20222 min read

Announcements

GenAlpha Announces New Partnership with Middlesex Consulting

April 14, 2022, Brookfield, Wis. — GenAlpha Technologies has entered into a strategic partnership with Middlesex Consulting. The...

Why OEMs Can’t Wait any Longer to get into eCommerce

GenAlpha Technologies

Mar 15, 20223 min read

Blog

Why OEMs Can’t Wait any Longer to get into eCommerce

What manufacturing customers and partners are looking for in a purchasing experience has changed drastically over the last few years....

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