GenAlpha Resources

Discover the most relevant trends, insights, and best practices to help OEMs and aftermarket organizations empower their business.

GenAlpha Announces the Next Generation in Equipment Support – Equip360

Feb 18, 20222 min read

GenAlpha Announces the Next Generation in Equipment Support – Equip360

(BROOKFIELD, WI) February 18, 2022—GenAlpha Technologies, a leading eCommerce, eCatalog, and Analytics solution provider for original...

GenAlpha Technologies

Feb 16, 20222 min read

Customer Success Story

Customer Success Story: Broce Broom

Family-owned, Broce Manufacturing, is the leading producer of construction and industrial-style street sweepers, with dealers in over 100...

What a Changing Buyer Demographic Means for Manufacturers

GenAlpha Technologies

Jan 31, 20223 min read

Blog

What a Changing Buyer Demographic Means for Manufacturers

The manufacturing industry has undergone a lot of changes lately. Whether it’s a global pandemic, resource shortages, or supply chain...

GenAlpha Announces Partnership with Digital River

GenAlpha Technologies

Jan 8, 20222 min read

Announcements

GenAlpha Announces Partnership with Digital River

January 8, 2021, BROOKFIELD, Wis.― GenAlpha Technologies has entered a strategic partnership with Digital River, the most experienced...

GenAlpha Enters Strategic Partnership with Monroe Truck Equipment

GenAlpha Technologies

Dec 16, 20212 min read

Announcements

GenAlpha Enters Strategic Partnership with Monroe Truck Equipment

December 16, 2020, BROOKFIELD, Wis. ― GenAlpha Technologies has entered a strategic partnership with Monroe Truck Equipment to offer...

GenAlpha Announces Partnership with HATCH quantified

GenAlpha Technologies

Dec 15, 20212 min read

Announcements

GenAlpha Announces Partnership with HATCH quantified

December 14th, 2021, Brookfield, Wis. — GenAlpha Technologies has entered into a strategic partnership with HATCH quantified. They are a...

GenAlpha Technologies

Dec 14, 20212 min read

Blog

ERP Integration – Yes or No?

When launching eCommerce, ERP integration plays a vital role in providing the data that automates many routine customer-facing business...

GenAlpha Expands eCommerce Solution to Serve Dealers

GenAlpha Technologies

Nov 12, 20211 min read

Announcements

GenAlpha Expands eCommerce Solution to Serve Dealers

GenAlpha Technologies, an eCommerce solution provider for industrial equipment businesses, has expanded the features and functionality of...

How Product Information can Transform eCommerce for Manufacturers

GenAlpha Technologies

Nov 8, 20213 min read

Blog

How Product Information can Transform eCommerce for Manufacturers

Digital transformation has made its way to every industry, and manufacturing is no different. Customers bring with them enhanced...

GenAlpha Technologies

Oct 31, 20212 min read

Customer Success Story

Customer Success Story: TICO

In the 1970s Terminal Investment Corporation (TICO) noticed an opportunity to alleviate operating inefficiencies in port operations. In...

GenAlpha Releases New Analytics Dashboard, Equip360 Insights

GenAlpha Technologies

Oct 12, 20213 min read

Announcements

GenAlpha Releases New Analytics Dashboard, Equip360 Insights

GenAlpha is excited to announce the launch of their new eCommerce dashboard, Equip360 Insights. This will provide GenAlpha customers with...

TreviPay Partners with GenAlpha’s Manufacturing eCommerce Solution Equip360

GenAlpha Technologies

Sep 20, 20213 min read

Announcements

TreviPay Partners with GenAlpha’s Manufacturing eCommerce Solution Equip360

The Strategic Partnership Provides Manufacturers with a Unified Approach to Payments OVERLAND PARK, Kan., September 21, 2020 — TreviPay,...

How to Overcome Aftermarket Challenges That Are Costing You Time and Money

GenAlpha Technologies

Sep 20, 20213 min read

Blog

How to Overcome Aftermarket Challenges That Are Costing You Time and Money

As an OEM, energizing efforts to increase market share in the aftermarket is crucial for growth, but also has its own challenges. In this...

GenAlpha Awarded Contract for Super Products eStore

GenAlpha Technologies

Aug 22, 20212 min read

Announcements

GenAlpha Awarded Contract for Super Products eStore

Super Products has implemented GenAlpha’s Equip eCommerce solution to offer their customers an enhanced purchasing experience, giving...

GenAlpha Technologies

Aug 20, 20212 min read

Announcements

GenAlpha Partners with Genius ERP

August 21, 2020, BROOKFIELD, Wis. – GenAlpha has partnered with Genius ERP to offer their customers within manufacturing a complete...

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