GenAlpha Resources

Discover the most relevant trends, insights, and best practices to help OEMs and aftermarket organizations empower their business.

How eCommerce Self-Service can Benefit Manufacturers in Difficult Times

Aug 15, 20214 min read

How eCommerce Self-Service can Benefit Manufacturers in Difficult Times

The manufacturing industry has faced a lot of new challenges lately. Whether it’s the labor shortage, supply chain disruptions, or rising...

Schwarze Industries has Implemented GenAlpha’s Equip eCommerce Solution

GenAlpha Technologies

Aug 11, 20212 min read

Announcements

Schwarze Industries has Implemented GenAlpha’s Equip eCommerce Solution

Schwarze Industries has launched GenAlpha’s Equip eCommerce and eCatalog solutions for Schwarze’s parts and service operation....

GenAlpha Partners with Greenwing Technology

GenAlpha Technologies

Aug 9, 20212 min read

Announcements

GenAlpha Partners with Greenwing Technology

Aug. 10, 2020, BROOKFIELD, Wis – GenAlpha has partnered with Greenwing Technology to offer their customers the ability to cover more...

Signs That it’s Time to Replatform a B2B eCommerce Site

GenAlpha Technologies

Jul 26, 20215 min read

Blog

Signs That it’s Time to Replatform a B2B eCommerce Site

Getting into eCommerce is an essential step for all manufacturers. Whether a site is built in-house or with a partner, implementing a...

How to Increase Aftermarket Sales with Customer Experience

GenAlpha Technologies

Jun 27, 20213 min read

Blog

How to Increase Aftermarket Sales with Customer Experience

Today, OEMs understand the role of aftermarket sales in their businesses and their impact on their general financial health. This is...

How to Achieve Organizational Alignment for Aftermarket Sales Success

GenAlpha Technologies

Jun 21, 20213 min read

Blog

How to Achieve Organizational Alignment for Aftermarket Sales Success

Alignment and collaboration between parts sales, marketing, product, and field service teams is an essential factor in aftermarket...

6 Ways to Build a Successful Aftermarket Service Sales Structure

GenAlpha Technologies

Jun 17, 20214 min read

Blog

6 Ways to Build a Successful Aftermarket Service Sales Structure

Aftermarket service programs can be significant profit generators for OEMs, but only if they’re implemented and maintained correctly. An...

Standardizing the World’s Purchases, Catalogs, and Products Using AI

GenAlpha Technologies

Jun 16, 20212 min read

Announcements

Standardizing the World’s Purchases, Catalogs, and Products Using AI

June 4, 2021, Brookfield, Wis.—. $2.7 trillion dollars of errors, exceptions, and losses are incurred every year in the B2B sector,...

5 Must-Have eCommerce Features for Your Aftermarket Parts Website

GenAlpha Technologies

Jun 15, 20214 min read

Blog

5 Must-Have eCommerce Features for Your Aftermarket Parts Website

According to a recent report from Digital Commerce 360, “B2B eCommerce sales for manufacturers grew 6.7% to about $458.7 billion in...

GenAlpha Announces Partnership with AFMS

GenAlpha Technologies

May 23, 20212 min read

Announcements

GenAlpha Announces Partnership with AFMS

May 13, 2021, BROOKFIELD, Wis.GenAlpha Technologies has entered into a strategic partnership with AFMS. The shipping industry has been...

GenAlpha Announces Strategic Partnership with INDUSTRIAL

GenAlpha Technologies

Apr 13, 20212 min read

Announcements

GenAlpha Announces Strategic Partnership with INDUSTRIAL

GenAlpha partners with INDUSTRIAL, a full-service industrial marketing agency, to provide manufacturers with the insight and expertise...

GenAlpha Partners with Sitation to Offer Digital Merchandising Expertise

GenAlpha Technologies

Apr 8, 20212 min read

Announcements

GenAlpha Partners with Sitation to Offer Digital Merchandising Expertise

Apr. 09, 2020, BROOKFIELD, Wis. – GenAlpha Technologies has partnered with Sitation to provide a valuable range of solutions and...

Manufacturers, You Need eCommerce, Now What?

GenAlpha Technologies

Apr 5, 20214 min read

Blog

Manufacturers, You Need eCommerce, Now What?

If you are grappling with this question, you are not alone. We’ve met successful manufacturers, distributors, and dealers over the years...

6 Key Considerations in Selecting a B2B eCommerce Solution & Implementation Partner

GenAlpha Technologies

Mar 31, 20213 min read

Blog

6 Key Considerations in Selecting a B2B eCommerce Solution & Implementation Partner

Choosing a B2B eCommerce solution for your manufacturing operation is a difficult but important decision. Add in the choice of selecting...

5 Benefits of Choosing the Right eCommerce Solution for Manufacturers

GenAlpha Technologies

Mar 31, 20213 min read

Blog

5 Benefits of Choosing the Right eCommerce Solution for Manufacturers

The internet has seen the invention of various technologies and innovative solutions, and an ever-increasing number of web-savvy...

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