GenAlpha Resources

Discover the most relevant trends, insights, and best practices to help OEMs and aftermarket organizations empower their business.

Jan 102 min read

Uncertain times call for smart decisions. For parts and service leaders, pausing digital self-service solutions could mean falling behind.

Jan 103 min read

Digital tools designed specifically for manufacturers simplify processes and strengthen the bond between manufacturers and dealer networks.

Nov 13, 20243 min read

Key tips to guide your organization through the pricing process and insights on how an eCommerce portal can support pricing optimization.

Aug 7, 20242 min read

This blog post is from GenAlpha's partner, MacKay & Company. Since launching in 1968, MacKay & Company has specialized in marketing...

Jul 10, 20242 min read

This blog post is from GenAlpha's partner, MacKay & Company. Since launching in 1968, MacKay & Company has specialized in marketing...

May 21, 20243 min read

Embracing digital commerce presents an opportunity for businesses to sell parts online and grow aftermarket sales.

Mar 30, 20213 min read

What priority does your business place on aftermarket parts sales? Aftermarket parts sales for equipment manufacturers can generate up to...