GenAlpha Resources

Discover the most relevant trends, insights, and best practices to help OEMs and aftermarket organizations empower their business.

Nov 133 min read

2025 Pricing Tips for Manufacturers and Distributors in the Parts and Equipment Industry

Key tips to guide your organization through the pricing process and insights on how an eCommerce portal can support pricing optimization.

Aug 72 min read

MacKay & Company recently released their 2024 Canadian Distribution Study

This blog post is from GenAlpha's partner, MacKay & Company. Since launching in 1968, MacKay & Company has specialized in marketing...

Jul 102 min read

A Mid-Year Aftermarket Update

This blog post is from GenAlpha's partner, MacKay & Company. Since launching in 1968, MacKay & Company has specialized in marketing...

May 213 min read

Aftermarket Excellence: Harnessing Online Selling for Growth

Embracing digital commerce presents an opportunity for businesses to sell parts online and grow aftermarket sales.

Mar 30, 20213 min read

eCommerce for Manufacturers: Why Selling Parts is the Lifeline of Your Business

What priority does your business place on aftermarket parts sales? Aftermarket parts sales for equipment manufacturers can generate up to...