Key tips to guide your organization through the pricing process and insights on how an eCommerce portal can support pricing optimization.

This blog post is from GenAlpha's partner, MacKay & Company. Since launching in 1968, MacKay & Company has specialized in marketing...

Embracing digital commerce presents an opportunity for businesses to sell parts online and grow aftermarket sales.

There is considerable profit to be had from improving sales performance in the aftermarket for OEMs. These sales are on average at least...

GenAlpha and MARKT-PILOT provide the tools machinery OEMs need to grow spare part revenue. We've partnered up to showcase the potential...

Mavens of Manufacturing is a LIVE video series that celebrates women in manufacturing. From the shop floor to the c-suite, they shine a...

It’s impossible to know what the future will hold for the manufacturing industry. The last few years have demonstrated how quickly things...

This is the second part of a two-part blog series. Make sure to read Part 1, if you haven’t had the chance. We’ve already highlighted...

For OEMs, supporting equipment over its full product lifecycle is no easy task. There are numerous activities over the course of...

Show Summary Women in ERP is a monthly show hosted by Kris Harrington and Sarah Scudder that highlights different women in the ERP...

Equipment manufacturers have a multitude of complex products that have traditionally been made available in a physical parts catalog. But...

As an OEM, energizing efforts to increase market share in the aftermarket is crucial for growth, but also has its own challenges. In this...

Today, OEMs understand the role of aftermarket sales in their businesses and their impact on their general financial health. This is...

Alignment and collaboration between parts sales, marketing, product, and field service teams is an essential factor in aftermarket...

Aftermarket service programs can be significant profit generators for OEMs, but only if they’re implemented and maintained correctly. An...

According to a recent report from Digital Commerce 360, “B2B eCommerce sales for manufacturers grew 6.7% to about $458.7 billion in...

You may have noticed that there’s a big buzz about big data these days. You may also be wondering what all the fuss is about because data...

If yours is like many Original Equipment Manufacturing (OEM) organizations, your aftermarket product, and service provisions represent an...

Original equipment manufacturers (OEMs) make various efforts in an effort to reach a wider segment of the market and grow their...