2025 Pricing Tips for Manufacturers and Distributors in the Parts and Equipment Industry
Key tips to guide your organization through the pricing process and insights on how an eCommerce portal can support pricing optimization.
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John Blodgett
Jul 102 min read
A Mid-Year Aftermarket Update
This blog post is from GenAlpha's partner, MacKay & Company. Since launching in 1968, MacKay & Company has specialized in marketing...
GenAlpha Technologies
May 213 min read
Aftermarket Excellence: Harnessing Online Selling for Growth
Embracing digital commerce presents an opportunity for businesses to sell parts online and grow aftermarket sales.
GenAlpha Technologies
Apr 153 min read
Market Share and Market Potential in the Aftermarket: What’s the Difference?
There is considerable profit to be had from improving sales performance in the aftermarket for OEMs. These sales are on average at least...
GenAlpha Technologies
Apr 20, 20231 min read
Make More Money with Parts by Leveraging Web Data
GenAlpha and MARKT-PILOT provide the tools machinery OEMs need to grow spare part revenue. We've partnered up to showcase the potential...
GenAlpha Technologies
Mar 23, 20231 min read
Mavens of Manufacturing Ep. 103: Aftermarket Parts Sales Management
Mavens of Manufacturing is a LIVE video series that celebrates women in manufacturing. From the shop floor to the c-suite, they shine a...
GenAlpha Technologies
Dec 16, 20223 min read
Recession Yes or No? 3 Reasons Not to Ignore your Aftermarket Services
It’s impossible to know what the future will hold for the manufacturing industry. The last few years have demonstrated how quickly things...
GenAlpha Technologies
Nov 16, 20224 min read
Online Tools for Your Aftermarket? 10 Time-Saving Reasons to Enable Digital Self-Service — Part 2
This is the second part of a two-part blog series. Make sure to read Part 1, if you haven’t had the chance. We’ve already highlighted...
GenAlpha Technologies
Oct 19, 20224 min read
Online Tools for Your Aftermarket? 10 Time-Saving Reasons to Enable Digital Self-Service — Part 1
For OEMs, supporting equipment over its full product lifecycle is no easy task. There are numerous activities over the course of...
GenAlpha Technologies
May 24, 20221 min read
Women in ERP: Characteristics of Successful ERP Solutions
Show Summary Women in ERP is a monthly show hosted by Kris Harrington and Sarah Scudder that highlights different women in the ERP...
GenAlpha Technologies
Apr 19, 20223 min read
How OEMs Can Leverage Interactive Parts Manuals for Aftermarket Success
Equipment manufacturers have a multitude of complex products that have traditionally been made available in a physical parts catalog. But...
GenAlpha Technologies
Sep 20, 20213 min read
How to Overcome Aftermarket Challenges That Are Costing You Time and Money
As an OEM, energizing efforts to increase market share in the aftermarket is crucial for growth, but also has its own challenges. In this...
GenAlpha Technologies
Jun 27, 20213 min read
How to Increase Aftermarket Sales with Customer Experience
Today, OEMs understand the role of aftermarket sales in their businesses and their impact on their general financial health. This is...
GenAlpha Technologies
Jun 21, 20213 min read
How to Achieve Organizational Alignment for Aftermarket Sales Success
Alignment and collaboration between parts sales, marketing, product, and field service teams is an essential factor in aftermarket...
GenAlpha Technologies
Jun 17, 20214 min read
6 Ways to Build a Successful Aftermarket Service Sales Structure
Aftermarket service programs can be significant profit generators for OEMs, but only if they’re implemented and maintained correctly. An...
GenAlpha Technologies
Jun 15, 20214 min read
5 Must-Have eCommerce Features for Your Aftermarket Parts Website
According to a recent report from Digital Commerce 360, “B2B eCommerce sales for manufacturers grew 6.7% to about $458.7 billion in...
GenAlpha Technologies
May 21, 20193 min read
5 Tips for Growing Aftermarket Sales With Data Analytics
You may have noticed that there’s a big buzz about big data these days. You may also be wondering what all the fuss is about because data...
GenAlpha Technologies
Jan 12, 20192 min read
How to Grow Your Aftermarket Business by 50%
If yours is like many Original Equipment Manufacturing (OEM) organizations, your aftermarket product, and service provisions represent an...
GenAlpha Technologies
Jul 25, 20183 min read
OEMs: Shifting Your Aftermarket Strategy from Reactive to Proactive
Original equipment manufacturers (OEMs) make various efforts in an effort to reach a wider segment of the market and grow their...
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