top of page
GenAlpha Resources
Discover the most relevant trends, insights, and best practices to help OEMs and aftermarket organizations empower their business.
Search
GenAlpha Technologies
Sep 12, 20244 min read
6 Ways Customer Portals Can Transform Your Aftermarket Sales
A well-designed customer portal goes beyond the basics of online ordering. It becomes an integral part of the customer experience.
GenAlpha Technologies
Aug 15, 20243 min read
To Display Pricing Online or Not: A Debate for Many Organizations
Deciding whether to display pricing online is a critical decision for manufacturers and distributors. Each approach has unique advantages.
GenAlpha Technologies
Apr 15, 20243 min read
Market Share and Market Potential in the Aftermarket: What’s the Difference?
There is considerable profit to be had from improving sales performance in the aftermarket for OEMs. These sales are on average at least...
GenAlpha Technologies
Aug 16, 20231 min read
A Fireside Chat About AI: Unveiling the Future of Payments & Invoices
In today's dynamic business landscape, AI technology is emerging as a game-changer for organizations. This webinar sheds light on the...
Kevin Heisler
Sep 6, 20223 min read
The Role of Analytics in eCommerce
What is eCommerce Analytics? As we continue to shift to a digital world, more and more of our business processes will occur on digital...
GenAlpha Technologies
Jun 30, 20222 min read
5 Steps for eCommerce Success: Step 3: Uncover Product and Customer Insights – Analytics
Having an eCommerce site is an important step toward long-term success, but without being able to analyze the site it will never reach...
GenAlpha Technologies
Jun 30, 20223 min read
5 Steps for eCommerce Success: Step 4 – Acting on your Insights
We talked about why analytics are so important in Step 3, but the real value comes when you do something with your data. For many...
GenAlpha Technologies
May 21, 20193 min read
5 Tips for Growing Aftermarket Sales With Data Analytics
You may have noticed that there’s a big buzz about big data these days. You may also be wondering what all the fuss is about because data...
bottom of page