Customer expectations for fast, reliable, and intuitive support have never been higher. To meet these demands, GenAlpha has integrated...

A well-designed customer portal goes beyond the basics of online ordering. It becomes an integral part of the customer experience.

Deciding whether to display pricing online is a critical decision for manufacturers and distributors. Each approach has unique advantages.

Are PDFs holding your manufacturing business back? It's time to rethink your document game and embrace the future. This webinar dove into...

GenAlpha’s president explained the problems she saw that led to the founding of GenAlpha. This video is an excerpt from Exit Your Way’s...

Kristina Harrington and Ken Novak are two experts who have spent their careers helping industrial organizations digitally transform and...

Today, OEMs understand the role of aftermarket sales in their businesses and their impact on their general financial health. This is...

Choosing a B2B eCommerce solution for your manufacturing operation is a difficult but important decision. Add in the choice of selecting...

The more a manufacturer knows about their customers, the easier it will be to communicate with them. The level of information a...

A significant area of concern when redesigning or creating a B2B eCommerce site is establishing which features are necessary to provide...