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GenAlpha Resources
Discover the most relevant trends, insights, and best practices to help OEMs and aftermarket organizations empower their business.
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GenAlpha Technologies
Nov 13, 20243 min read
2025 Pricing Tips for Manufacturers and Distributors in the Parts and Equipment Industry
Key tips to guide your organization through the pricing process and insights on how an eCommerce portal can support pricing optimization.
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GenAlpha Technologies
May 21, 20243 min read
Aftermarket Excellence: Harnessing Online Selling for Growth
Embracing digital commerce presents an opportunity for businesses to sell parts online and grow aftermarket sales.
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GenAlpha Technologies
Apr 10, 20231 min read
Overcoming Channel Conflict for B2B Manufacturers Webinar
Kris and Brian—two B2B eCommerce and manufacturing veterans—teamed up to ensure manufacturers have the knowledge and resources they need...
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GenAlpha Technologies
Jun 19, 20225 min read
Why GenAlpha was Founded
GenAlpha’s president explained the problems she saw that led to the founding of GenAlpha. This video is an excerpt from Exit Your Way’s...
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tmaloney15
May 18, 20221 min read
How to Grow Your Business by Increasing Average Order Value
Video Summary Many organizations devote most of their time attracting new customers and don’t think about their existing ones. Focusing...
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GenAlpha Technologies
Mar 15, 20213 min read
Determining Readiness for eCommerce: Evaluating Your Sales Operations Management Strategy
B2B eCommerce requires an organized sales structure that can adequately manage the intricacies of each step of the selling process....
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GenAlpha Technologies
Dec 17, 20207 min read
3 Strategies for Ensuring eCommerce Launch Success
We’d all like to believe that “If you build it, they will come,” but it’s not that simple when it comes to launching and growing a B2B...
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