GenAlpha Resources

Discover the most relevant trends, insights, and best practices to help OEMs and aftermarket organizations empower their business.

Nov 133 min read

2025 Pricing Tips for Manufacturers and Distributors in the Parts and Equipment Industry

Key tips to guide your organization through the pricing process and insights on how an eCommerce portal can support pricing optimization.

May 213 min read

Aftermarket Excellence: Harnessing Online Selling for Growth

Embracing digital commerce presents an opportunity for businesses to sell parts online and grow aftermarket sales.

Apr 10, 20231 min read

Overcoming Channel Conflict for B2B Manufacturers Webinar

Kris and Brian—two B2B eCommerce and manufacturing veterans—teamed up to ensure manufacturers have the knowledge and resources they need...

Jun 19, 20225 min read

Why GenAlpha was Founded

GenAlpha’s president explained the problems she saw that led to the founding of GenAlpha. This video is an excerpt from Exit Your Way’s...

May 18, 20221 min read

How to Grow Your Business by Increasing Average Order Value

Video Summary Many organizations devote most of their time attracting new customers and don’t think about their existing ones. Focusing...

Mar 15, 20213 min read

Determining Readiness for eCommerce: Evaluating Your Sales Operations Management Strategy

B2B eCommerce requires an organized sales structure that can adequately manage the intricacies of each step of the selling process....

Dec 17, 20207 min read

3 Strategies for Ensuring eCommerce Launch Success

We’d all like to believe that “If you build it, they will come,” but it’s not that simple when it comes to launching and growing a B2B...