2025 Pricing Tips for Manufacturers and Distributors in the Parts and Equipment Industry
Key tips to guide your organization through the pricing process and insights on how an eCommerce portal can support pricing optimization.
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GenAlpha Technologies
Oct 252 min read
Unlocking Sales Potential: Why Salespeople Embrace eCommerce and Customer Portals
eCommerce and self-service portals are powerful allies for sales teams, enhancing their productivity and job satisfaction.
GenAlpha Technologies
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It’s Budget Season – Don’t forget these 5 items when budgeting for eCommerce in 2025!
Manufacturers and distributors are increasingly recognizing that time is of the essence when it comes to enhancing their digital...
GenAlpha Technologies
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6 Ways Customer Portals Can Transform Your Aftermarket Sales
A well-designed customer portal goes beyond the basics of online ordering. It becomes an integral part of the customer experience.
Enceiba
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Are B2B Sales on Amazon Incremental or Cannibalistic?
This blog post is from GenAlpha partner, Enceiba. At Enceiba, we work with mid-market and very large B2B manufacturers on building and...
GenAlpha Technologies
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How long does it take to launch an eCommerce site?
So, you've got a vision for your eCommerce site—a digital storefront that showcases your top-of-the-line equipment and parts, ready to...
GenAlpha Technologies
Aug 16, 20231 min read
A Fireside Chat About AI: Unveiling the Future of Payments & Invoices
In today's dynamic business landscape, AI technology is emerging as a game-changer for organizations. This webinar sheds light on the...
GenAlpha Technologies
Jun 1, 20231 min read
B2B eCommerce for the Automotive OEM & Heavy Equipment Industries
GenAlpha's CEO, Kris Harrintong appeared on a recent episode of The eCommerce Edge Podcast with Jason Greenwood. Show Notes In this...
GenAlpha Technologies
Apr 10, 20231 min read
Overcoming Channel Conflict for B2B Manufacturers Webinar
Kris and Brian—two B2B eCommerce and manufacturing veterans—teamed up to ensure manufacturers have the knowledge and resources they need...
GenAlpha Technologies
Sep 11, 20225 min read
The Incredible Opportunity to Capitalize on eCommerce
Optimizing your website, support operations, and management software can help you land more sales and claim more market share. The fact...
Kevin Heisler
Sep 6, 20223 min read
The Role of Analytics in eCommerce
What is eCommerce Analytics? As we continue to shift to a digital world, more and more of our business processes will occur on digital...
GenAlpha Technologies
Jul 14, 20221 min read
The Hard Truth About B2B eCommerce Podcast
Leveraging B2B eCommerce to Sell Parts as a Manufacturer Show Notes Kristina Harrington is the President of Gen Alpha, a B2B eCommerce...
GenAlpha Technologies
Jun 30, 20222 min read
5 Steps for eCommerce Success: Step 3: Uncover Product and Customer Insights – Analytics
Having an eCommerce site is an important step toward long-term success, but without being able to analyze the site it will never reach...
GenAlpha Technologies
Jun 30, 20223 min read
5 Steps for eCommerce Success: Step 4 – Acting on your Insights
We talked about why analytics are so important in Step 3, but the real value comes when you do something with your data. For many...
GenAlpha Technologies
Jun 30, 20222 min read
5 Steps for eCommerce Success: Step 5 – Revenue Growth
You’ve accomplished all 4 steps, and now it’s time for the final one—revenue growth. Growth in Revenue comes once you have a deeper...
GenAlpha Technologies
Jun 29, 20223 min read
5 Steps for eCommerce Success: Step 2 – Implement eCommerce
After you’ve completed the work of identifying the needs of your customers, it is important to put the physical infrastructure behind...
GenAlpha Technologies
Jun 29, 20223 min read
5 Steps for eCommerce Success: Step 1- Defining the Customer Journey
When it comes to eCommerce, there are really two key stakeholders, the customers who buy products and services online, and the businesses...
tmaloney15
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How to Grow Your Business by Increasing Average Order Value
Video Summary Many organizations devote most of their time attracting new customers and don’t think about their existing ones. Focusing...
GenAlpha Technologies
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The eCommerce Success Series
Kristina Harrington and Ken Novak are two experts who have spent their careers helping industrial organizations digitally transform and...
GenAlpha Technologies
Mar 15, 20223 min read
Why OEMs Can’t Wait any Longer to get into eCommerce
What manufacturing customers and partners are looking for in a purchasing experience has changed drastically over the last few years....
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