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GenAlpha Resources
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GenAlpha Technologies
May 1, 20222 min read
The eCommerce Success Series
Kristina Harrington and Ken Novak are two experts who have spent their careers helping industrial organizations digitally transform and...
GenAlpha Technologies
Mar 15, 20223 min read
Why OEMs Can’t Wait any Longer to get into eCommerce
What manufacturing customers and partners are looking for in a purchasing experience has changed drastically over the last few years....
GenAlpha Technologies
Dec 14, 20212 min read
ERP Integration – Yes or No?
When launching eCommerce, ERP integration plays a vital role in providing the data that automates many routine customer-facing business...
GenAlpha Technologies
Nov 8, 20213 min read
How Product Information can Transform eCommerce for Manufacturers
Digital transformation has made its way to every industry, and manufacturing is no different. Customers bring with them enhanced...
GenAlpha Technologies
Aug 15, 20214 min read
How eCommerce Self-Service can Benefit Manufacturers in Difficult Times
The manufacturing industry has faced a lot of new challenges lately. Whether it’s the labor shortage, supply chain disruptions, or rising...
GenAlpha Technologies
Jul 26, 20215 min read
Signs That it’s Time to Replatform a B2B eCommerce Site
Getting into eCommerce is an essential step for all manufacturers. Whether a site is built in-house or with a partner, implementing a...
GenAlpha Technologies
Jun 15, 20214 min read
5 Must-Have eCommerce Features for Your Aftermarket Parts Website
According to a recent report from Digital Commerce 360, “B2B eCommerce sales for manufacturers grew 6.7% to about $458.7 billion in...
GenAlpha Technologies
Apr 5, 20214 min read
Manufacturers, You Need eCommerce, Now What?
If you are grappling with this question, you are not alone. We’ve met successful manufacturers, distributors, and dealers over the years...
GenAlpha Technologies
Mar 31, 20213 min read
6 Key Considerations in Selecting a B2B eCommerce Solution & Implementation Partner
Choosing a B2B eCommerce solution for your manufacturing operation is a difficult but important decision. Add in the choice of selecting...
GenAlpha Technologies
Mar 31, 20213 min read
5 Benefits of Choosing the Right eCommerce Solution for Manufacturers
The internet has seen the invention of various technologies and innovative solutions, and an ever-increasing number of web-savvy...
GenAlpha Technologies
Mar 30, 20213 min read
eCommerce for Manufacturers: Why Selling Parts is the Lifeline of Your Business
What priority does your business place on aftermarket parts sales? Aftermarket parts sales for equipment manufacturers can generate up to...
GenAlpha Technologies
Mar 18, 20212 min read
Determining Readiness for eCommerce: Evaluating Your Pricing Management Strategy
A manufacturer’s pricing management strategy is a critical focus of any eCommerce readiness assessment. The more robust a pricing...
GenAlpha Technologies
Mar 17, 20213 min read
Determining Readiness for eCommerce: Evaluating Knowledge of eCommerce Audience
The more a manufacturer knows about their customers, the easier it will be to communicate with them. The level of information a...
GenAlpha Technologies
Mar 16, 20213 min read
Determining Readiness for eCommerce: Product Data Management
The most valuable first step in any eCommerce endeavor is to have good product data and product organization. The goal is to ensure that...
GenAlpha Technologies
Mar 15, 20213 min read
Determining Readiness for eCommerce: Evaluating Your Sales Operations Management Strategy
B2B eCommerce requires an organized sales structure that can adequately manage the intricacies of each step of the selling process....
GenAlpha Technologies
Mar 12, 20213 min read
Determining Readiness for eCommerce: Understanding Your ERP and Integration Capabilities
The first step in defining your manufacturing company’s eCommerce strategy is evaluating your solution’s enterprise resource planning...
GenAlpha Technologies
Dec 17, 20207 min read
3 Strategies for Ensuring eCommerce Launch Success
We’d all like to believe that “If you build it, they will come,” but it’s not that simple when it comes to launching and growing a B2B...
GenAlpha Technologies
Sep 30, 20205 min read
Five Crucial eCommerce Metrics for Manufacturers
Monitoring performance is the lifeblood of any business. A business cannot adjust or make improvements without having a solid process of...
GenAlpha Technologies
Jul 20, 20204 min read
Manufacturers: Motivate Your Sales Teams to Embrace eCommerce
This is an original article published by DigitalCommerce360.com, on July 20, 2020. There’s no reason for eCommerce to threaten a sales...
GenAlpha Technologies
Apr 19, 20204 min read
How Manufacturers Can Capitalize on B2B eCommerce Amid Disruption
Manufacturers are finding new sales opportunities and additional ways to serve customers despite continued disruption. The ongoing...
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