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GenAlpha Technologies
Jan 103 min read
How Digital Tools Strengthen Manufacturer-Dealer Relationships
Digital tools designed specifically for manufacturers simplify processes and strengthen the bond between manufacturers and dealer networks.
GenAlpha Technologies
Dec 16, 20243 min read
Why Manufacturers & Distributors Can't Ignore Digital Tools in 2025
To remain competitive in the ever-evolving business landscape, manufacturers and distributors must embrace change. In 2025, integrating...
GenAlpha Technologies
Dec 2, 20241 min read
The Manufacturing Connector Podcast
The MFG Connector is a podcast focused on advancing the manufacturing industry, diving into groundbreaking innovations shaping the...
GenAlpha Technologies
Nov 13, 20243 min read
2025 Pricing Tips for Manufacturers and Distributors in the Parts and Equipment Industry
Key tips to guide your organization through the pricing process and insights on how an eCommerce portal can support pricing optimization.
GenAlpha Technologies
Jul 2, 20241 min read
A BROADcast for Manufacturers
About the Podcast A BROADcast for Manufacturers is a show hosted by three manufacturing experts who want to share their diverse...
GenAlpha Technologies
Jul 2, 20242 min read
Customer Success Story: Tiger Mowers
Industry:Â Manufacturing (Boom, Flail, and Rotary Mowers) Solution:Â Equip360 Interactive Parts manuals 81,000+ Products Sold Online 300+...
GenAlpha Technologies
Jun 17, 20243 min read
What B2B Buyers Really Want: A Guide for Manufacturers and Distributors
Exploring the current state of B2B eCommerce, and how manufacturers and distributors can make sure they’re set up for digital success.
GenAlpha Technologies
Apr 30, 20241 min read
2024 AEM Product Safety & Stewardship Conference and Liability Seminar
The 2024 AEM Product Safety & Stewardship Conference and Product Liability Seminar took place at the Crowne Plaza Chicago O'Hare in...
Sam Klaidman
Apr 2, 20246 min read
Building Customer Loyalty in Manufacturing Companies: The Role of Value Creators and Maintainers
This blog post is from GenAlpha partner, Sam Klaidman, Founder and Principal Advisor of Middlesex Consulting. At Middlesex Consulting...
GenAlpha Technologies
Mar 7, 20242 min read
How long does it take to launch an eCommerce site?
So, you've got a vision for your eCommerce site—a digital storefront that showcases your top-of-the-line equipment and parts, ready to...
GenAlpha Technologies
May 22, 20231 min read
Digital Self-Service for Manufacturers: Adapt or Risk Being Left Behind
GenAlpha's CEO, Kristina Harrington, appeared on a recent episode of dojo live. Dojo live is a show that brings together influential...
GenAlpha Technologies
Apr 10, 20231 min read
Overcoming Channel Conflict for B2B Manufacturers Webinar
Kris and Brian—two B2B eCommerce and manufacturing veterans—teamed up to ensure manufacturers have the knowledge and resources they need...
GenAlpha Technologies
Dec 16, 20223 min read
Recession Yes or No? 3 Reasons Not to Ignore your Aftermarket Services
It’s impossible to know what the future will hold for the manufacturing industry. The last few years have demonstrated how quickly things...
GenAlpha Technologies
Dec 5, 20224 min read
Start Your Digital Commerce Journey with a Dealer Portal: 5 Benefits for Manufacturers
Digital sales continue to grow in the manufacturing industry. They increased by 18.4% last year to $543.25 billion, and this is a trend...
GenAlpha Technologies
Jul 14, 20221 min read
The Hard Truth About B2B eCommerce Podcast
Leveraging B2B eCommerce to Sell Parts as a Manufacturer Show Notes Kristina Harrington is the President of Gen Alpha, a B2B eCommerce...
GenAlpha Technologies
Jun 22, 20221 min read
The CPQ Podcast
Episode Summary In this episode, you hear from Kristina Harrington, Founder, President and COO of GenAlpha Technologies. Kristina...
GenAlpha Technologies
Jun 16, 20221 min read
Women in ERP: June 2022
Show Summary Women in ERP is a monthly show hosted by Kris Harrington and Sarah Scudder that highlights different women in the ERP...
GenAlpha Technologies
Jun 15, 20223 min read
The Heavy Duty Parts Report Ep 202: Streamline the Ordering Process Using a Product Configurator
Learn how to streamline the ordering process after setting up your digital sales channel. SUBSCRIBE: YouTube | Apple Podcasts | Google...
GenAlpha Technologies
Jun 13, 20221 min read
Blue-Collar BS Podcast: X Sees Z as the Future
Generational Transformation in Manufacturing In this episode of the podcast the president of GenAlpha Technologies, Kristina Harrington,...
GenAlpha Technologies
May 17, 20223 min read
5 Ways Product Configurators can Transform Sales for Manufacturers
Manufacturing is a complex industry. A single piece of equipment can have 100,000 different potential configurations. So creating a way...
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