GenAlpha Resources

Discover the most relevant trends, insights, and best practices to help OEMs and aftermarket organizations empower their business.

Why Manufacturers & Distributors Can't Ignore Digital Tools in 2025

6 days ago3 min read

Why Manufacturers & Distributors Can't Ignore Digital Tools in 2025

To remain competitive in the ever-evolving business landscape, manufacturers and distributors must embrace change. In 2025, integrating...

GenAlpha Technologies

Dec 21 min read

Podcast

The Manufacturing Connector Podcast

The MFG Connector is a podcast focused on advancing the manufacturing industry, diving into groundbreaking innovations shaping the...

2025 Pricing Tips for Manufacturers and Distributors in the Parts and Equipment Industry

GenAlpha Technologies

Nov 133 min read

Blog

2025 Pricing Tips for Manufacturers and Distributors in the Parts and Equipment Industry

Key tips to guide your organization through the pricing process and insights on how an eCommerce portal can support pricing optimization.

GenAlpha Technologies

Jul 21 min read

Podcast

A BROADcast for Manufacturers

About the Podcast A BROADcast for Manufacturers is a show hosted by three manufacturing experts who want to share their diverse...

GenAlpha Technologies

Jul 22 min read

Customer Success Story

Customer Success Story: Tiger Mowers

Industry: Manufacturing (Boom, Flail, and Rotary Mowers) Solution: Equip360 Interactive Parts manuals 81,000+ Products Sold Online 300+...

What B2B Buyers Really Want: A Guide for Manufacturers and Distributors

GenAlpha Technologies

Jun 173 min read

Blog

What B2B Buyers Really Want: A Guide for Manufacturers and Distributors

Exploring the current state of B2B eCommerce, and how manufacturers and distributors can make sure they’re set up for digital success.

2024 AEM Product Safety & Stewardship Conference and Liability Seminar

GenAlpha Technologies

Apr 301 min read

Video

2024 AEM Product Safety & Stewardship Conference and Liability Seminar

The 2024 AEM Product Safety & Stewardship Conference and Product Liability Seminar took place at the Crowne Plaza Chicago O'Hare in...

Sam Klaidman

Apr 26 min read

Blog

Building Customer Loyalty in Manufacturing Companies: The Role of Value Creators and Maintainers

This blog post is from GenAlpha partner, Sam Klaidman, Founder and Principal Advisor of Middlesex Consulting. At Middlesex Consulting...

How long does it take to launch an eCommerce site?

GenAlpha Technologies

Mar 72 min read

Blog

How long does it take to launch an eCommerce site?

So, you've got a vision for your eCommerce site—a digital storefront that showcases your top-of-the-line equipment and parts, ready to...

Digital Self-Service for Manufacturers: Adapt or Risk Being Left Behind

GenAlpha Technologies

May 22, 20231 min read

Podcast

Digital Self-Service for Manufacturers: Adapt or Risk Being Left Behind

GenAlpha's CEO, Kristina Harrington, appeared on a recent episode of dojo live. Dojo live is a show that brings together influential...

Overcoming Channel Conflict for B2B Manufacturers Webinar

GenAlpha Technologies

Apr 10, 20231 min read

Video

Overcoming Channel Conflict for B2B Manufacturers Webinar

Kris and Brian—two B2B eCommerce and manufacturing veterans—teamed up to ensure manufacturers have the knowledge and resources they need...

Recession Yes or No? 3 Reasons Not to Ignore your Aftermarket Services

GenAlpha Technologies

Dec 16, 20223 min read

Blog

Recession Yes or No? 3 Reasons Not to Ignore your Aftermarket Services

It’s impossible to know what the future will hold for the manufacturing industry. The last few years have demonstrated how quickly things...

Start Your Digital Commerce Journey with a Dealer Portal: 5 Benefits for Manufacturers

GenAlpha Technologies

Dec 5, 20224 min read

Blog

Start Your Digital Commerce Journey with a Dealer Portal: 5 Benefits for Manufacturers

Digital sales continue to grow in the manufacturing industry. They increased by 18.4% last year to $543.25 billion, and this is a trend...

The Hard Truth About B2B eCommerce Podcast

GenAlpha Technologies

Jul 14, 20221 min read

Podcast

The Hard Truth About B2B eCommerce Podcast

Leveraging B2B eCommerce to Sell Parts as a Manufacturer Show Notes Kristina Harrington is the President of Gen Alpha, a B2B eCommerce...

GenAlpha Technologies

Jun 22, 20221 min read

Podcast

The CPQ Podcast

Episode Summary In this episode, you hear from Kristina Harrington, Founder, President and COO of GenAlpha Technologies. Kristina...

GenAlpha Technologies

Jun 16, 20221 min read

Video

Women in ERP: June 2022

Show Summary Women in ERP is a monthly show hosted by Kris Harrington and Sarah Scudder that highlights different women in the ERP...

The Heavy Duty Parts Report Ep 202: Streamline the Ordering Process Using a Product Configurator

GenAlpha Technologies

Jun 15, 20223 min read

Podcast

The Heavy Duty Parts Report Ep 202: Streamline the Ordering Process Using a Product Configurator

Learn how to streamline the ordering process after setting up your digital sales channel. SUBSCRIBE: YouTube | Apple Podcasts | Google...

Blue-Collar BS Podcast: X Sees Z as the Future

GenAlpha Technologies

Jun 13, 20221 min read

Podcast

Blue-Collar BS Podcast: X Sees Z as the Future

Generational Transformation in Manufacturing In this episode of the podcast the president of GenAlpha Technologies, Kristina Harrington,...

5 Ways Product Configurators can Transform Sales for Manufacturers

GenAlpha Technologies

May 17, 20223 min read

Blog

5 Ways Product Configurators can Transform Sales for Manufacturers

Manufacturing is a complex industry. A single piece of equipment can have 100,000 different potential configurations. So creating a way...

GenAlpha Technologies

May 1, 20222 min read

Video

The eCommerce Success Series

Kristina Harrington and Ken Novak are two experts who have spent their careers helping industrial organizations digitally transform and...