GenAlpha Resources

Discover the most relevant trends, insights, and best practices to help OEMs and aftermarket organizations empower their business.

Oct 252 min read

Unlocking Sales Potential: Why Salespeople Embrace eCommerce and Customer Portals

eCommerce and self-service portals are powerful allies for sales teams, enhancing their productivity and job satisfaction.

Sep 124 min read

6 Ways Customer Portals Can Transform Your Aftermarket Sales

A well-designed customer portal goes beyond the basics of online ordering. It becomes an integral part of the customer experience.