GenAlpha Resources

Discover the most relevant trends, insights, and best practices to help OEMs and aftermarket organizations empower their business.

Oct 252 min read

Unlocking Sales Potential: Why Salespeople Embrace eCommerce and Customer Portals

eCommerce and self-service portals are powerful allies for sales teams, enhancing their productivity and job satisfaction.

Sep 124 min read

6 Ways Customer Portals Can Transform Your Aftermarket Sales

A well-designed customer portal goes beyond the basics of online ordering. It becomes an integral part of the customer experience.

Aug 153 min read

To Display Pricing Online or Not: A Debate for Many Organizations

Deciding whether to display pricing online is a critical decision for manufacturers and distributors. Each approach has unique advantages.

Oct 30, 20231 min read

The Death of the PDF Webinar

Are PDFs holding your manufacturing business back? It's time to rethink your document game and embrace the future. This webinar dove into...

Nov 8, 20213 min read

How Product Information can Transform eCommerce for Manufacturers

Digital transformation has made its way to every industry, and manufacturing is no different. Customers bring with them enhanced...

Mar 16, 20213 min read

Determining Readiness for eCommerce: Product Data Management

The most valuable first step in any eCommerce endeavor is to have good product data and product organization. The goal is to ensure that...

Feb 11, 20214 min read

Managing Your Product Data: The Do’s and Don’ts

Providing product data is extremely important for customers, it can be a barrier that helps or hinders the buying process. The goal of...

Oct 7, 20204 min read

Five Ways for Manufacturers to Improve Conversion Rates

Your marketing team has been busy getting traffic to your eStore. Now the real work begins. How do you translate traffic to transactions...