B2B eCommerce for Manufacturers and Distributors
Leveraging eCommerce for manufacturers builds and maintains loyal relationships with your customers.
This allows your customers to purchase parts, supplies, or equipment at any time, anywhere.
Equip360 gives you more ways to sell parts and reach your customers, in the end, maximizing your equipment and aftermarket parts business.
Digitize your sales strategy and Equip your team with an eCommerce solution designed by manufacturers.
Advantages of eCommerce
Increase Sales
Dramatically improve the customer buying experience and provide promotions to help drive new equipment and parts sales.
Easy-to-Use Interface
With Equip360, customers are able to effectively search for items, find pricing, view availability, request quotes, submit orders, and review previous purchases.
Broaden Awareness
Expand market presence with an eCommerce system that showcases your entire parts and equipment catalog to scores of new online customers.
User Insights
Equip360’s analytics module will gather valuable customer data, allowing you to improve your offerings and fine-tune pricing and inventory strategy.
Publish Tribal Knowledge
Instead of relying on outdated processes to maintain categorization and part number structures, ensure that it is documented and showcased to all customers via an eCommerce catalog.
Resource Efficiency
Free up valuable customer service staff to help customers with complex scenarios vs. simple orders or parts identification inquiries.
Built with OEMs, Distributors, and Aftermarket Organizations In-Mind
The creation of Equip360, an aftermarket parts eCommerce solution, originated from the need to simplify and address the major challenges experienced by customers of industrial original equipment manufacturers (OEMs), distributors, and dealers.
GenAlpha relies on years of combined OEM, aftermarket, and parts business experience to address common challenges faced when entering into an eCommerce sales channel.
Equip360’s out-of-the-box eCommerce functionality takes the standard eCommerce functionalities of on-site search, merchandising, promoting, ordering, and more, and adds capabilities around order quoting, additional payment processing, and eCommerce-enabled bill of material (BOM) catalogs.
- Servispart Consulting, Parts Management Survey
of industrial sector manufacturers identified eCommerce as a significant impact on their aftermarket parts and service business.
43%
Recent Blog Posts
