Maximize Your Parts Business with Technology and Business Insights
If you're an OEM looking to grow your business online, we’re here to help.
GenAlpha developed Equip to address the growing needs of the digital buyer. OEM customers are looking for an exceptional buying experience whether it is for new equipment, used equipment, or aftermarket parts and service support. Equip can serve as an eCommerce site open to the public, or as a dealer or customer portal behind a secure login.
Business impacts resulting from Equip implementation:
Specialty Vehicle OEM Implements Equip
This specialty vehicle OEM wanted to develop a strategy to form a new business unit that was an amalgamation of the aftermarket parts business of its various brands. They needed an eCommerce portal that would play an important role in the path to this new strategy.
Dive into this OEMs challenges, their solutions, and the results from partnering with GenAlpha and using the Equip eCommerce portal.