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Maximize Your Parts Business with Technology and Business Insights

If you're an OEM looking to grow your business online, we’re here to help.

GenAlpha developed Equip to address the growing needs of the digital buyer. OEM customers are looking for an exceptional buying experience whether it is for new equipment, used equipment, or aftermarket parts and service support.  Equip can serve as an eCommerce site open to the public, or as a dealer or customer portal behind a secure login.

  • Responsive design for full use with desktop, tablet, or smartphone
  • Business analytics
  • Real-time price and inventory display
  • Serial number/model/VIN search capabilities
  • SKU number and text search capabilities
  • Vendor part number search capabilities
  • Category and facet product organization and search
  • Supersession functionality
  • Multi-Media Display - users can interact with data in multiple formats including:
    • Images
    • Interactive 3D renderings
    • 2D hot-spotted diagrams
    • Audio files
    • Video files
  • Maintenance/safety/service instructions (PDF or Video)
  • Ability to customize publications per serial/model numbers
  • Purchase history, shipment status, and invoice documentation
  • Modern shopping cart functionality, including directly from BOM eCatalog
  • Customer specific pricing/secure methods of payment
  • User and user group security
  • Document and video library
  • Self-administration capabilities
  • Open integration capabilities
  • Product recommendations
  • Multi-brand and multi-division capability

Business impacts resulting from Equip implementation:

  • Expanded reach and market share growth
  • Enhanced digital branding
  • Improved customer access to critical data
  • Enriched customer experience
  • Reduction of inbound calls and emails
  • Tailored experience for direct sales and guest users
  • Ability to target competitor products, increasing market opportunity

Specialty Vehicle OEM Implements Equip

This specialty vehicle OEM wanted to develop a strategy to form a new business unit that was an amalgamation of the aftermarket parts business of its various brands. They needed an eCommerce portal that would play an important role in the path to this new strategy.

Dive into this OEMs challenges, their solutions, and the results from partnering with GenAlpha and using the Equip eCommerce portal.

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