The Industrial Marketing Leaders Podcast is designed for industrial manufacturers looking to elevate their business strategies. It focuses on helping manufacturers market, sell, train, and operate more efficiently—around the clock. With a spotlight on video marketing, website optimization, eLearning, and digital systems, the podcast delivers actionable tips and strategies to drive growth and success in the industrial sector.
GenAlpha Technologies CEO, Kris Harrington, spoke with host Jeff Long about innovative approaches shaping the future of industrial marketing. Together, they tackle essential topics like harnessing the power of "dark social," navigating imposter syndrome, and the importance of Ideal Customer Profiles (ICP) in building effective, targeted campaigns. Don't miss out on valuable insights into how to elevate your digital commerce efforts and refine your content marketing strategy.