Improving the Customer Experience for the
Life of the Equipment
We equip manufacturing, distributor, and aftermarket organizations with the digital tools they need to thrive. Leveraging our deep manufacturing expertise, we offer a top-tier customer solution tailored to each client's unique needs. As former OEM insiders, we intimately understand industry challenges and excel at crafting effective strategies. Partnering closely with our clients, we seamlessly integrate into their operations, championing their success every step of the way.
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At GenAlpha, our mission is to elevate every client to their peak digital performance. Our comprehensive solution drives online profits, enhances the customer journey, and streamlines operations. With boundless online opportunities out there, let us empower you to seize them all.
We are GenAlpha

Kris Harrington
Chief Executive Officer

Aaron Wojnowiak
Sales Engineer

Kevin Heisler
CFO & Director of Business Development

Tony Sitterly
Solution Architect

Kathleen Shea
Chief Technology Officer

Katelynn Hosni
Customer Success Manager

Annabel Briquet
VP of Customer Success
& Product

Thomas Maloney
Digital Marketing Coordinator

Nick Carlisle
Business Analyst

Ashleigh Smith
Office Administrator

David Sloane
Customer Success Manager
Our Board of Directors

Steve Dempsey
Managing Partner
Greyrock Capital Group

Ed Irwin
Managing Partner
Shore Points Capital

Walt Bellingham
Principal,
Shore Points Capital

Stan Eames
Advisor
GenAlpha Technologies