We combine industry know-how with technological insights

Industry Experts

With over 100 years of combined industry knowledge, our team understands the challenges manufacturers face. GenAlpha was created to provide solutions to these aftermarket challenges.

Proactive Approach

Taking your aftermarket strategy out of a reactive state is crucial to business growth. We provide tangible solutions to drive growth in both your market share and your market potential.

Global Team

GenAlpha has offices in the United States, Europe and India. Our worldwide team ensures that our clients receive the highest level of service at all times. Contact us to learn how we can help.


Imagine a world where you, as the OEM, can execute efficiently to drive maximum profitability and deliver exceptional customer experience, while gaining market share and market potential. These are goals that can be reached with the right team, and the right technology. We can help you get there.

Have questions? Get in touch with an aftermarket strategist